Timeline: Medical milestones for the iPhone

By: Brian Dolan | Jun 22, 2011        

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Apple FacetimeJune 2, 2010: Steve Brown, of Health Hero Network fame, secures $2.3 million for his new start-up, Snaptic. Snaptic’s iPhone & Android note-taking app, 3Banana, helps users record and keep information on their fitness, diet and health. More

June 2, 2010: Epocrates adds a “Contact Pfizer” feature to its iPhone application. Healthcare providers can now access the Pfizer Medical Information Group and obtain scientific answers to their product questions or to report an adverse event. More

June 2, 2010: PatientKeeper releases an iPad version of their popular app. CEO Paul Brient tells MobiHealthNews that “What iPad brings is more real estate. “The iPad is larger than the iPhone but still smaller than [legacy] tablets. The iPad is such an intriguing platform because it’s really the best of both world — we can take advantage of this ‘tweener’ effect, if you will.” More

June 10, 2010: Steve Jobs announces the iPhone 4 at a press event in Cupertino, CA. The iPhone 4 is 24 percent slimmer than the 3GS and features a front-facing camera, which utilizes a new app called FaceTime. The mobile healthcare industry begins to see the possiblities for FaceTime in patient/physician consultations, amongst other uses. More

June 15, 2010: A Remington Report survey says that 95 percent of physicians owning smartphones use medical apps. Of those surveyed, thirty-one percent own an iPhone, making it the leader among smartphones. Epocrates, Medscape and Skyscape were the most popular medical apps among those surveyed. More

June 21, 2010: Humana launches a large-scale effort consisting of a series of iPhone games that encourage healthy behaviors. “We’re excited to be the first health insurance company to offer people fun, healthy mobile games that challenge their minds and bodies while encouraging healthy behaviors,” says Paul Puopolo, director of consumer innovation at Humana. More

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