By 2014: $1.7B market for mobile apps in healthcare enterprise
The market opportunity for mobile apps in the healthcare enterprise is currently $100 million, according to a November 2010 report from Chilmark Research. Because of the rapid evolution of mobile devices, physician demand, and the healthcare enterprise’s need to improve quality and efficiencies, the market will climb to $1.7 billion in three years time, Chilmark Research predicts. The core focus of Chilmark’s report is on enterprise mHealth apps that link into a healthcare enterprise’s HIS including EHR, CPOE, eRx, CDS and Charge Capture. Chilmark predicts that these types of apps will be “competitive differentiators” for healthcare enterprises who seek to not only meet meaningful use requirements and structure themselves for payment reform, but also to improve internal workflow for higher efficiency.