Facebook’s mobile guru joins Epocrates board

By: Brian Dolan | Aug 31, 2011        

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Erick Tseng Epocrates FacebookFacebook’s head of mobile products, Erick Tseng, has joined the board of directors of mobile medical apps publisher Epocrates. According to a recently filed SEC document, Tseng will serve on Epocrates’ board at least until the company’s 2012 annual meeting of stockholders. Tseng’s has held previous positions at Google, McKinsey, Yahoo, and Microsoft. Before Facebook Tseng was senior product manager for Android at Google.

Tseng is also an advisor and angel investor in HealthTap, according to AngelList.

“Erick is a dynamic leader who will add a new dimension to our board,” Epocrates President and CEO Rose Crane stated in a press release. “We are delighted to welcome him and look forward to tapping his proven track record of mobile innovation and expertise in user engagement.”

“Epocrates is right at the intersection of mobile and health — two of my personal passions,” stated Tseng in a press release. “As the nation moves toward digital, patient-centric health care, Epocrates is in an ideal position to help enrich the physician and patient experience with a greater degree of engagement and connectivity.”

Tseng is also entitled to a $10,000 annual retainer fee as a non-employee board member. The company will also reimburse him for travel and other expenses associated with attending board meetings.

After two previously stalled attempts, Epocrates went public in February of this year and raised a total of more than $86 million.

Another SEC filing also revealed that Epocrates is in the beginning stages of launching several new services, including SmartSite and Epocrates App Network. “A SmartSite is a website that hosts current and relevant promotional content and applications, as developed or provided by a pharmaceutical client,” the filing stated. “Through the Epocrates App Network we will develop customized medical applications on the iPhone and iPad and distribute them to our user network.”

Epocrates offerings took a new direction at last year’s HIMSS event where the company announced plans to create an electronic health record (EHR) for small physician practices. Last year’s IPO filing revealed that Epocrates had acquired Caretools, the makers of the iChart EHR iPhone application, for $400,000 in 2009. Caretools founder Thomas Giannulli joined Epocrates in August 2009 as the company’s Chief Medical Information Officer. Epocrates recently launched that EHR offering this past July and expects the offering to generate revenue later this year.

Read the full press release below:

PRESS RELEASE – Epocrates, Inc., a leading provider of mobile drug reference tools to healthcare professionals and interactive services to the healthcare industry, today announced the appointment of Facebook head of mobile products Erick Tseng to its board of directors effective immediately.

“Erick is a dynamic leader who will add a new dimension to our board,” said Rose Crane, president and chief executive officer of Epocrates. “We are delighted to welcome him and look forward to tapping his proven track record of mobile innovation and expertise in user engagement.”

Prior to Facebook, Tseng was lead product manager at Google where he was responsible for the development and launch of Android, Google’s open-source mobile operating system. Before joining Google, Tseng was an associate at McKinsey & Company. He has also held various engineering and product management positions at Microsoft and Yahoo.

“Epocrates is right at the intersection of mobile and health — two of my personal passions,” said Tseng. “As the nation moves toward digital, patient-centric health care, Epocrates is in an ideal position to help enrich the physician and patient experience with a greater degree of engagement and connectivity.”

About Epocrates, Inc.

Epocrates, Inc. EPOC -1.20% , developers of the #1 most used mobile medical app among U.S. physicians, creates point-of-care digital solutions that enhance the practice of medicine. More than 1.3 million healthcare professionals, including 50 percent of U.S. physicians, use Epocrates’ solutions to help improve patient care and practice efficiencies with its drug reference, educational and clinical apps. The new Epocrates mobile and web-based EHR solution, designed for solo and small practice physicians, is affordable, easy-to-use and further supports physician workflow and patient outcomes. The company also partners with the healthcare industry, including top pharmaceutical companies, to engage with its clinician network through effective, interactive services. For more information about Epocrates, please visit www.epocrates.com/company .

Epocrates is a trademark of Epocrates, Inc., in the U.S. and other countries. All other trademarks and trade names referred to in this press release are the property of their respective owners.