Report: 13K iPhone consumer health apps in 2012

By: Brian Dolan | Sep 22, 2011        

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Overall_Pie_594pxNext summer there will likely be slightly more than 13,000 health apps intended for use by consumers available for download in Apple’s AppStore, according to MobiHealthNews’ latest report: Consumer Health Apps for Apple’s iPhone. Based on an analysis of 18 months of data from Apple’s AppStore, it’s also clear the the average price of a paid health app is trending upward. Last February the average paid health app cost $2.77. As of July 2011 the average cost of a paid consumer health app was $3.21.

While MobiHealthNews predicts that there will be 13,000 consumer health apps available in the AppStore by next summer, today there are about 9,000 health apps available to consumers. While Apple’s Health & Fitness and Medical categories claim to offer thousands more apps, many of these are actually not health, medical, or fitness-related.

Given the title you’ve probably guessed that our new report, Consumer Health Apps for Apple’s iPhone, does not include a discussion or analysis of healthcare professional apps for the device platform. We are currently working on our healthcare professional apps report, which we plan to publish soon.

The number of health apps for consumers has grown at a steady, linear rate over the past 18 months. We expect it to continue on this track unless the regulatory environment changes drastically and scares off would-be developers from creating useful health apps for consumers:

Overall_Pie_594px

No surprise here: The largest group of consumer health apps in the AppStore are cardio fitness apps, particularly running apps, a number of which have claimed many millions of users during the past year.

For more up-to-date stats on today’s consumer health apps market, be sure to get your copy of Consumer Health Apps for Apple’s iPhone today.

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  • Mnoyes

    I really like your graphic on this piece, Brian. It illustrates the growth in various segments very well. 

  • http://twitter.com/Kalinder Karen Linder

    Within the category of “diet”, there are at least two subcategories:  ”Weight Loss” and “Nutrition”.  Where are the apps for helping with diabetes and gluten allergies, etc.?  Are those in Chronic conditions or Diet?

  • http://www.mobiversal.com Flavius Saracut

    This is just the beginning, apps will be ubiquitous in every field.  

  • Drroyce

    ahhhh .. but do any of them actually get used?  Like that treadmill in the basement and the half dozen diet books on the shelf, these are even cheaper investments to salve the guilt about not living a healthy lifestyle.  But we just keep on getting more obese and less active and more stressed, driving healthcare costs upward.  The real proof of mobile apps will be in reductions in healthcare costs and longevity of the products.  Let me know if any of the 2012 introductions are still here in 2017.   

  • http://www.sunlightcare.com/ Eric R (New Jersey)

    Many of the new apps will be used by Caregivers. As our population ages, the task of keeping up with Meds, diet, daily chores, errands, doctors appointments and more will be simplified on to a touch screen. Routes from one patient to the next will be set with the efficiency of Fed Ex with bullet points that cover everything from Grandma’s favorite soup to what pill needs to be taken before a meal.

  • http://profile.yahoo.com/SY3P6VUTVERCXDWWWWH45MVZOM Nitin

    more and more health apps coming to the market. it was a nice article..good read. We have also developed this full working patient care app for iPad users. easy
    to use, secure (password protected) and easy to afford. Good supplement
    tool even if you have subscribe to web based EHR apps or other iPad
    patient care apps. visit this website to find out more: http://www.patienttrackmate.com or download via iTunes: http://itunes.apple.com/us/app…  Tags: iPad EMR EHR Patient Care App Patient TrackMate electronic health record prescription manager notes taking ability physician medical healthcare users. We are continually making our apps better and stay up to the date with the trends, markets and features being asked by our esteemed users.

  • http://www.chasminnovations.com Robert DiLoreto

    Too many “me-too” downloadable apps with little, if any IP.  The barriers to entry are very low to quickly develop yet another “tracking app”.  Very low retention and high churn…consumers, onto the next one.  

    However, there are a few companies like http://www.ginger.io who will dominate their chosen chronic disease management areas based on focus, value, IP and a partnership strategy. 

    Besides just a direct consumer play, many of these “13K” consumer apps would have a much better chance if they are able to create partnerships with large health care / pharma companies for endorsement as they can extend the value proposition and create more differentiation.  

    Stop thinking that you are the center of the universe!

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