Each month 16.9M access health info via mobiles

By: Brian Dolan | Jan 16, 2012        

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Mobile Health Access November 2011 DataAccording to a new report from comScore, the number of people in the US who access health information from their mobile devices is on the rise. During the months of September, October, and November last year, an average of 16.9 million people used mobile phones to access health information. That number marks a 125 percent growth rate over the same three month period in the previous year. The research firm found that about 3 in 5 or 60 percent of the mobile health information seekers were under the age of 35.

ComScore stated that at that growth rate, mobile health content is “quickly becoming one of the fastest growing content categories.”

Last year Manhattan Research reported that about 26 percent of US adults had used their mobile phones – both smartphones and not-so-smartphones – to access health information in the past year. The firm reported that only 12 percent of US adults had searched for health information via mobile devices in its 2010 report.

In its October 2010 survey, the Pew found that of the 85 percent of American adults who used a mobile phone at the time, 17 percent had used their phones to look up health or medical information.

Here’s a larger version of the most recent comScore chart on the subject:

Mobile Health Access November 2011 Data

  • http://www.thecreativecompanies.com/mobile-applications/ Sbazinet

    Given the relatively low number of healthcare organizations that have actually deployed an optimized mobile website, I’m curious to hear from healthcare admins: Do you think it’s enough for your healthcare organization to just be online? Mobile internet access is not a mere fad – widespread adoption of mobile communications means an investment in mobile development now can set your healthcare organization apart. Hospital websites that are optimized for smartphone browsers: • Better attract new patients who are looking for healthcare information on their smartphones. People have come to expect easy access to information on their smartphones, so if potential patients find it easier to use your website, they will probably turn to you for their healthcare needs. On the flip side, if your organization does not provide easy access, they may browse to another site that does. • Boost their patient satisfaction scores. Because mobile users have global access to information and people anywhere, anytime, and anyplace, mobile tools help improve communications with patients, as well as physicians, other care providers and employees. But I’m curious. If you agree, then why the slow adoption?

  • http://twitter.com/ProfessorMac Stephen Dolle

    Why does everyone seem so surprised at so much patient-consumer interests in taking charge of their health? It is really a small component, mostly the elderly and persons with drug, alcohol, and learning disabilities who have no interest in doing so. Everyone else, some 70% of the population, wants more involvement and control over their health.

    It is going to be interesting to see what policy, occurance, or otherwise tips the scales of frustration where gov’t agencies and industry cave in to the demands of patient-consumers. And it is an election year!

  • Tylerj Durbin

    Stephen, great point. But “wants more involvement and control over their health” doesn’t always mean “will take independent action to improve their health”

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