Good posture startup Lumoback raises $1.1M

By: Brian Dolan | Apr 2, 2012        

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LumobackLumoback, a startup that has developed a wireless sensor and mobile app to help users improve their posture, has secured $1.1 million in a seed round of financing, the company confirmed for MobiHealthNews by email today. (Health 2.0 first reported the news on its blog here.) The seed round included a handful of investors including Innovation Endeavors, Morado Venture Partners and Russell Siegelman. Siegelman is a former partner at Kleiner Perkins Caufield Byers where he led investments in Friendster, Digital Chocolate, Mobilygen, and others.

Lumoback’s wearable, wireless sensor patch is about two inches long and worn on the user’s lower back. The sensor transmits posture data via Bluetooth to a smartphone app on the user’s smartphone. The patch vibrates when the wearer has incorrect posture either sitting or standing, and the app can provide realtime feedback on the user’s posture via a simple avatar. The app can also track progress by showing trend data about how the user’s posture is improving or declining.

Lumoback, previously known as ZERO2ONE took part in its investor, Innovation Endeavors’ Runway incubator program. The startup’s founding team is made up of Stanford graduates and included a physician, serial entrepreneur, and an engineer. The team spent 6 months full-time to come up with the idea for its first product, Lumoback. Innovation Endeavor’s profile for the company notes that the startup’s “technology includes proprietary pattern recognition algorithms that interpret movement and behavior wrapped in an engaging framework to encourage small behavior changes that yield dramatic improvements in health.”

Two weeks ago the Lumoback team put together a five minute demo video. For more, watch the video here.