BodyMedia taps Withings to integrate weight data

By: Brian Dolan | Apr 25, 2012        

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BodyMedia Fit ArmbandLast week, just a few days before connected fitness device maker Fitbit announced the commercial launch of its WiFi-enabled Aria scale, BodyMedia and Withings partnered up to integrate weight data from Withings’ WiFi scale into BodyMedia user’s online dashboards and apps. BodyMedia offers its own suite of connected fitness devices, but has not developed its own connected weight scale. Similarly, Withings currently offers a WiFi scale, a connected blood pressure monitor, and a baby monitor device, but no fitness tracker.

As Withings wrote on its blog last week: “Between the Withings scale and the BodyMedia FIT LINK Bluetooth-enabled armband, you can have a complete wireless solution to monitor your activity and your weight and keep all your personal data available right in your pocket, on your smartphone.”

This isn’t the only way that users of both devices can view data from each in one place: Both Withings and BodyMedia were early partners of RunKeeper for its Health Graph when it launched last summer.

The partnership will bring a new “link to Withings” option on BodyMedia’s online dashboard. Once toggled users of both devices will see new weight and related data appear in the BodyMedia portal and app, but weight history captured prior to the synch will not port over.

Last month BodyMedia secured $2.7 million in a new round of funding it hoped would hit $10 million.

Earlier this year at CES (the Consumer Electronics Show) in Las Vegas, BodyMedia announced plans to offer a disposable, peel-and-stick, biometric patch developed in conjunction with medical device company Avery Dennison, which licenses the technology from Proteus Biomedical. The companies expect the device to be used in preliminary evaluations for weight management.

Last May BodyMedia CEO Chris Robbins announced that select Panasonic TVs would enable users to view real-time results from BodyMedia fitness devices as a picture-in-picture setup onscreen while BodyMedia users work out in front of the TV.

More details in the Withings blog post here.