Pew: 19 percent of smartphone users have health apps

By: Jonah Comstock | Nov 8, 2012        

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Pew Mobile Health 2012

Source: Pew Internet/CHCF Health Surveys: August 9 ‐ September 13, 2010 , N=3,001 adults; August 7 ‐ September 6, 2012, N=3,014 adults ages 18+. Margin of error for both surveys is +/‐ 3 percentage points for results based on cell phone owners.

About 11 percent of all mobile phone users and 19 percent of smartphone users have at least one health app on their device, according to Pew Internet & American Life Project’s Mobile Health 2012 survey, which the group published this morning. The percentage of mobile phone users who have downloaded a health app has remained unchanged since 2010.

Forty-five percent of the 3,014 adults surveyed said they used a smartphone. Pew’s Associate Director Susannah Fox, who wrote the report, likened this smartphone tipping point to the adoption of broadband Internet back in 2003. In both cases, adoption happened quickly and fundamentally changed the way users engaged with the online world.

“Mobile seems to increase people’s likelihood to participate,” Fox told MobiHealthNews. “It’s the smartphone owners that I ended up really focusing on in the analysis, because they’re so much more likely to use [their devices] to access health information.”

This is the first year that Pew has identified smartphone users with a single question, rather than a complicated series. The term “smartphone” has only recently become widely understood enough for that approach to return meaningful results, Fox said.

The study looked at who was most likely to use health apps within the group of smartphone users. While 19 percent of smartphone users have health apps, that number changes to 22 percent for caregivers, 21 percent for those with chronic conditions, and 22 percent for those who had faced significant medical crises in the last 12 months.

Pew also asked about positive health events. Specifically, one question referred to “significant change … such as gaining or losing a lot of weight, becoming pregnant, or quitting smoking.” A full 29 percent of respondents who reported that kind of change were health app adopters.

Of the 254 health app-users in the survey, fitness and wellness apps dominated among respondents. Thirty-eight percent used apps to track exercise, fitness, or heart rate, 31 percent tracked diet or food and 12 percent tracked weight. The next largest categories were menstrual cycle trackers at 7 percent and blood pressure trackers at 5 percent. Fox said it was no surprise that the top three categories were wellness-related.

“But that’s where the fun really starts,” she said. “After the obvious findings.”

The report lists a number of other health app categories cited by less than 1 percent of respondents, including “Hypnosis” and “First Aid.” Fox said the “Long Tail” of the app market likely contains niche markets that could be successful for app-makers, but she did not specifically point to any of these niche categories as winning ones.

Predictably, app adoption broke down along age lines, with 24 percent of health app users between ages 18 and 29 and another 19 percent between 30 and 49. Fox said the middle age group’s interest in health is typical – that’s the group that has their own personal health issues, as well as often caring for their children and parents. By 65 most people are seeing a doctor regularly and are happy with their offline care.

Fox says that data shows the youngest group, digital natives, are more intimate with their smartphones, and therefore they might be more comfortable casually corresponding with them on health-related questions. Because these young adopters see the smartphone as a go-to for all information, that includes health information also.

Outside of apps specifically, the survey showed that 31 percent of mobile phone owners have used their phones to look up health information, up from 17 percent in a comparable 2010 survey. When you look at just smartphone owners, that number goes up to 52 percent. The report showed that Latinos, African Americans, those between the ages of 18 to 49, and those with college degrees are more likely than others to use their phones to look for health information.

The increased health engagement of Latino and African American users can be partly explained by the diversification of the country, Fox said. Younger people are statistically more likely to be minorities than older people are. Additionally, though, there is a perception that Latinos and African Americans are more likely to be mobile-only and early smartphone adopters.

Only 9 percent of the 2,581 mobile phone users surveyed used text messaging to receive health or medical information, with women, African Americans, and those between the ages of 30 and 49 the most likely to receive health information by text.

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  • Suzie Mitchell

    I think there is a need for support groups similar to Weight Watchers where Boomers and Seniors who need health care apps the most can learn how to use them.  Once of the issues I find when talking to these groups about adoption is their desire to be “taught” how to use the apps.

  • Loisojoseph15

    It’s good to know that people are now very concern about
    their health and using smartphone apps to keep track their health conditions.
    Thanks for sharing an informative post.

  • Nathan

    This article brings to mind an article written by Jay Parkinson titled “Health apps are about as effective as public health ads”. In his article, he claims that an average smartphone user will only use about 5 apps on a daily basis. He also refers to research done by appleinsider that shows that “the vast majority of apps downloaded from the App Store are in use by less than 5% of users after one month has passed since the download.”

    With that in mind, I think that the survey in this article may be interpreting the data incorrectly. It takes the percentage of individuals that have “health apps” and assumes that they are actually using these apps. In reality, that is an extremely optimistic assumption. I agree with Parkinson that most of the individuals in this survey use the app as nothing more than a subtle reminder when they browse through their smartphones and rarely actively keep up with it. This is very similar to how public health adds are viewed.

    In my opinion, the rarity of use of many “health apps” is caused by their complicated, time-consuming nature and its dependance on the individual’s personal motivation rather than incorporation of its own hook. “In numerous areas of our daily activities, we are witnessing a drive toward the fusion of digital and physical reality” and these apps should follow suit. It has been shown that gaming and active learning can be a much more effective method of incorporating health in apps such as these. If, for instance, an app titled “biggest loser” was released and allowed the individual to enroll as if they were on the show and compete against others that had the app, you would have a much more effective application. It would give the app owner sufficient motivation to continue using the app while also incorporating a social networking aspect to track progress that is already very popular amongst patients.

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