With its topselling fitness tracker the Nike+ Fuelband, Nike is clearly invested in the mobile health — or at least mobile fitness — space. But Nike competitor Reebok (a subsidiary of Germany-based Adidas) has also dipped its corporate toe into the mobile health lake in recent years. Now the company is announcing that a mobile fitness app will be a major component of their 2013 “Live with Fire” marketing campaign.
The Canton, MA-based company is focusing on portraying fitness as something for everyone to tackle in their own way. The company aims to show “how living an active lifestyle can inspire people to live their lives with passion, intent and purpose – and inspire others to do the same,” according to a press release.
The app, called the Reebok Fitness App, is set to launch next week according to a Reebok spokesperson. It will combine five popular workout disciplines: walking, running, dance, yoga and training. Drawing from all five, the app will “help people rejuvenate tired fitness routines by creating new and varied workouts,” according to Reebok. It will be available on Apple and Android devices soon, as well as online.
Users can set a workout course from 6 to 12 weeks, customize how much of each discipline they want in their routine, and get support from the app in the form of videos and demos from fitness instructors.
Reebok has released apps before. The Reebok Promise Keeper app aims to use social pressure to motivate runners. Reebok’s FitList app, out since last September, integrates with Spotify to provide users with playlists to match their workouts (not to mention playlists created by their favorite athletes).
Maybe the biggest mobile health move for Reebok was striking a deal with Cambridge, MA-based sports sensor company MC10 in 2010. The two companies were meant to release their first product in 2012. That product, the CheckLight sports cap, isn’t commercially available yet but seems to be coming soon — the product was demoed on Good Morning America earlier this month.