OneHealth raises $9M to help Safeway employees, Amerigroup members manage conditions

By: Jonah Comstock | Apr 3, 2013        

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OneHealthOnTheGoTobaccoCommunityOneHealth Solutions, a web and mobile platform geared at employee behavior change, announced a $9 million second round of funding from existing investor Lemhi Ventures. The money will go to expanding the service and supporting the added accounts of a number of recently added partners and customers. Since January, the company has inked deals with healthcare company Cenpatico, healthcare management organization Magellan, insurer Amerigroup, and, most recently, food and drug retailer Safeway.

OneHealth began in 2008 as OneRecovery, with the mission of working with addiction treatment centers to use social and gamification methods to help people dealing with addiction.

“We started in one of the hardest areas to create behavior change — substance abuse,” President and CEO Bruce Springer told MobiHealthNews. “The idea was always to expand, but we wanted to prove out the technology and the concept.”

The company offers a web and mobile platform to employees and health plan users. The mobile component, for iOS and Android devices, was released at the end of February. The platform is an anonymized, HIPAA-compliant social network aimed at sufferers of serious chronic mental and physical conditions including diabetes, asthma, depression, addiction, eating disorders, and many more. Each condition has a specific area of the site where patients can interact with one another, but also where the site provides condition-specific content and tools to help them. Springer said one plan for the new funding is to expand the number of conditions on the site and develop specialized tools.

When patients log into the portal, they report how they’re doing with their condition on a sliding scale from one to five. If they report a low score, their social network, including professional health coaches, is immediately informed. Springer said the average user of their site has three or four different conditions. In addition, the gamified content is integrated directly into the social support structure.

“We do milestones, we do achievements,” said Springer. “When you set goals in our service, you get acknowledgments every month where the community can support you in your mission to stay sober. The ultimate achievement is to become a peer ambassador. You are viewed as an anchor tenant because you’ve achieved it, and others want to be like you.”

According to Springer, in a pilot with Aetna with members dealing with substance abuse, OneHealth was able to reduce treatment center readmissions by 58 percent, for an estimated cost savings to the system of $9,000 per patient.

Springer also said that the company will be continuing to announce new partnerships over the coming months, including a major announcement on Monday.

“It’s been a long road since 2008 when the company was founded as a recovery play to today,” Springer said. “Now we’re finally to the point where we’re in scale and we’re seeing the road and these opportunities open up before us.”

  • Sylvia

    There are parts of this article which are either inaccurate or misleading. I just watched an online demo given by OneHealth’s CMO and he clearly showed that identities in their app were NOT anonymized (they showed actual names, not handles or nicknames shown in the article’s screenshot). I’m not even sure how someone would get peer support from a social networking app with an anonymized identity? I’m highly skeptical that employees will want to share with their workmates (or boss!) that they are members of Alcoholics Anonymous?