Comments on: Great mHealth app, what’s your marketing strategy?

By: Brian Dolan

Brian Dolan — Mon, 01 Jun 2009 14:11:51 +0000

Hi Susannah — Looking forward to both reports. We’ll be sure to write them up and let everyone know they are mHealth-related!

By: Susannah Fox

Susannah Fox — Mon, 01 Jun 2009 13:31:42 +0000

Thanks so much for bringing up the “supply” side of mHealth, since you’re right that I focus on the “demand” or consumer side. Please note that my comments about mobile usage are primarily based on my colleague John Horrigan’s report, “The Mobile Difference.” That report should be required reading for anyone interested in mHealth.

I’m putting the finishing touches on the report I’m releasing next week, “The Social Life of Health Information.” I hope to use Pew Internet Project survey data to benchmark the nascent field of Health 2.0/participatory medicine and provide as true a picture as possible of uptake so far, even when pilot projects are more common than established programs. I look forward to hearing your interpretation of it alongside mine! It will be posted at http://www.pewinternet.org.

By: Ken Figueredo

Ken Figueredo — Fri, 22 May 2009 12:27:21 +0000

Your closing observation is spot on. The mobile platform is indeed capable of supporting a wide array of innovative devices and services each of which can lead to significant change in behaviors, at the personal and corporate levels.

The global mobile industry has begun to publicize that the “new game” is on, not just in health care but also in traditionally non-mobile sectors such as clean energy, transport infrastructure and utilities. More can be found, including opportunities to participate, at http://www.gsmworld.com/embeddedmobile.

[Disclosure - I was involved in the initial market assessment work to define the market development strategy]