Comments on: Who cares about “e-messaging” studies from 2004? http://mobihealthnews.com/3089/who-cares-about-e-messaging-studies-from-2004/ mobihealthnews - the daily mHealth industry monitor. Subscribe for our free weekly e-newsletter! Wed, 23 May 2012 13:03:43 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: justin bryan http://mobihealthnews.com/3089/who-cares-about-e-messaging-studies-from-2004/comment-page-1/#comment-80830 justin bryan Fri, 02 Jul 2010 16:42:13 +0000 http://mobihealthnews.com/?p=3089#comment-80830 Text messaging is the new tread of marketing products because of uses of mobile phone. According to recent survey about 90% US people read sms and this shows how people interested in mobile. Sending sms through shared short code or own brand short code to customer helps to reach your products to customer. Short code is now used by all popular reality shows, programs, games and election campaigns to send or to populate their message to targeted audiences. See also http://www.txtimpact.com/shared-shortcode.asp Text messaging is the new tread of marketing products because of uses of mobile phone. According to recent survey about 90% US people read sms and this shows how people interested in mobile. Sending sms through shared short code or own brand short code to customer helps to reach your products to customer. Short code is now used by all popular reality shows, programs, games and election campaigns to send or to populate their message to targeted audiences. See also http://www.txtimpact.com/shared-shortcode.asp

]]> By: David Doherty http://mobihealthnews.com/3089/who-cares-about-e-messaging-studies-from-2004/comment-page-1/#comment-6659 David Doherty Wed, 08 Jul 2009 19:21:52 +0000 http://mobihealthnews.com/?p=3089#comment-6659 @Thomas Sheahan: I think the Economist is being optimistic about email. Microsoft have estimated that 97% of all email is spam and the lack of this (i think) is an equally important benefit of SMS. http://arstechnica.com/security/news/2009/04/microsoft-97-percent-of-all-e-mail-is-spam.ars @Thomas Sheahan: I think the Economist is being optimistic about email. Microsoft have estimated that 97% of all email is spam and the lack of this (i think) is an equally important benefit of SMS.

http://arstechnica.com/security/news/2009/04/microsoft-97-percent-of-all-e-mail-is-spam.ars

]]> By: Thomas Sheahan http://mobihealthnews.com/3089/who-cares-about-e-messaging-studies-from-2004/comment-page-1/#comment-6645 Thomas Sheahan Wed, 08 Jul 2009 14:47:02 +0000 http://mobihealthnews.com/?p=3089#comment-6645 I am an American, but I have been living abraod for many years. The use of text messaging in the healthcare field as been around, for several years. We do text reminders for the public healthcare systems in Australia and the UK. We remind patients about appointments, medications, subscription refills. This is another area the rest of the world leads the US, with lowering the cost of healthcare. "The average text message is read with 20 minutes, the average email is read with 48 hours" (The Economist) We have programs that allow hospitals, doctors offices or pharmacuticals to text from Outlook, Notes, the web or their CRM www.redoxygen.com I am an American, but I have been living abraod for many years. The use of text messaging in the healthcare field as been around, for several years. We do text reminders for the public healthcare systems in Australia and the UK. We remind patients about appointments, medications, subscription refills. This is another area the rest of the world leads the US, with lowering the cost of healthcare.

“The average text message is read with 20 minutes, the average email is read with 48 hours” (The Economist)

We have programs that allow hospitals, doctors offices or pharmacuticals to text from Outlook, Notes, the web or their CRM http://www.redoxygen.com

]]> By: David Doherty http://mobihealthnews.com/3089/who-cares-about-e-messaging-studies-from-2004/comment-page-1/#comment-6633 David Doherty Wed, 08 Jul 2009 10:29:21 +0000 http://mobihealthnews.com/?p=3089#comment-6633 link to book http://www.digitalkorea.futuretext.com/ link to book http://www.digitalkorea.futuretext.com/

]]> By: David Doherty http://mobihealthnews.com/3089/who-cares-about-e-messaging-studies-from-2004/comment-page-1/#comment-6607 David Doherty Tue, 07 Jul 2009 23:35:27 +0000 http://mobihealthnews.com/?p=3089#comment-6607 The usa is following the adoption trends of mobile messaging that we have seen around the world. some great insights can already be had by looking at markets like finland, japan and korea. For research in this area I can't recommend "digital korea" by tomi ahonen too strongly. The usa is following the adoption trends of mobile messaging that we have seen around the world. some great insights can already be had by looking at markets like finland, japan and korea. For research in this area I can’t recommend “digital korea” by tomi ahonen too strongly.

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