Survey: 80 percent of smartphone users want to interact with doctors on mobile devices

By: Aditi Pai | Jul 2, 2014        

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FICO surveyEighty percent of smartphone users are interested in using their smartphones to interact with health care providers, according to a FICO survey of 2,239 adult smartphone users from the UK, Australia, Brazil, China, France, Germany, India, Italy, Japan, Korea, Mexico, Russia, Turkey, and the United States.

The survey analyzed how consumers prefer to interact with health care providers on mobile devices, online and in-person.

“The way health care organizations communicate with people is changing, as individuals become more and more sophisticated about using information technology to make health-related decisions,” Stuart Wells, FICO’s chief product and technology officer said in a statement. “People are especially interested in mobile services that can help them manage their personal health and shop for health care services. The leading health care providers are increasingly turning to mobile technologies to meet this demand, and to engage frequently and proactively with consumers.”

Of those that want to do more health-related tasks on their smartphones, 80 percent already receive reminders of upcoming appointments, 60 percent receive reminders to arrange appointments and health checks, 40 percent receive reminders to take medication, 34 percent use their smartphones to look for medical advice, and 32 percent receive reminders to monitor personal health risks.

The survey also found that 56 percent of people trust health care organizations with their personal data, 71 percent of smartphone users are “open to offers of relevant healthcare services from businesses”, and 53 percent are open to provider-initiated communications.

Currently, FICO noted, 54 percent of smartphone owners do not receive reminders to take their medications on any channel, 12 percent of consumers don’t receive reminders to arrange an appointment or health check, and only 7 percent do not receive reminders about upcoming appointments.

Smartphone users were also interested with interacting with their physician remotely. Almost two-thirds of respondents would rather receive medical advice on mobile devices instead of going to the doctor’s office.

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  • healthythinker

    The most intriguing aspect of this study is that FICO conducted it — not so much the data story, which confirms what other surveys have found. People want to relate to health and health care the way they interact with other industries that touch their daily life. The intrigue is that FICO — whom we know as the credit score folks — are apparently keen to access your health data to mash up with other reports in our increasingly Big Data-driven world.

  • http://klick.com/ Brad Einarsen

    In the fourth paragraph there are some stats given inside the subset of the 80% of smartphone users who want to interact with HCPs… however I don’t see this data inside the FICO press release. Did you get this from an interview or other FICO source? Thanks.

  • The Wizard of Oz

    Be careful healthythinker, you have just lifted the curtain and revealed the little man turning the handles and pulling the levers.

  • M Dawley

    14 countries and FICO only surveys 2,200+ individuals, pretty small n! According to comScore, there are 159.8 million smartphone users in the US. Although the information doesn’t surprise me, I’m leery of their stats.