Diabetes app usage metrics: MYLEstone Health, developer of the Glucose Buddy iPhone app, has added a real-time tracking feature to its application for diabetes management. The service has clocked almost 400,000 user logs in the past 100 days. MYLEstone announced earlier this year that it had inked a deal with Roche Diagnostics’ Accu-Chek to add its educational program to the Glucose Buddy diabetes management app. More
Telemedicine and e-Health tackles Twitter in healthcare trend: “One way to look at Twitter is as a method of mass communication,” Joseph C. Kvedar, MD, Director of the Center for Connected Health (Partners Healthcare System, Boston, MA), told the publication. Twitter is real-time and was designed for mobility, Kvedar explained. It allows people to “text 30 people or 50 or 100 people, whatever the number is who are following you.” More (.pdf)
J&J’s SMS-enhanced BabyCenter: This Mobile Marketer case study from June examined Johnson & Johnson’s BabyCenter service, which seems to offer some of the same information as the White House/Voxiva/CDC’s upcoming Text4Baby campaign. ”Subscribers receive weekly texts chock full of pregnancy advice. Once the baby arrives, the Parenting Tips service sends new parents helpful parenting tips twice a week till three months.” More
August 25th, 2009 at 9:53 am
Hello. This is Alex from Voxiva again. I’m sorry it’s been such a long time since commenting. I just want to address the comparison between BabyCenter’s texting service and Text4Baby. Johnson and Johnson is actually one of the founding partners behind Text4Baby and there has been a lot of back and forth with them (and BabyCenter) about the text content and though it will be similar, there are some differences.
BabyCenter’s primary demographic is middle-high income women and families, whereas Text4Baby is focused on reaching low-income women. BabyCenter’s service is a great complement to their superb website, but Text4Baby is designed to stand alone for women who don’t have internet access. Finally, thanks to a generous offer from the Wireless Association, any message to or from the Text4Baby program will be completely free to send or receive. That means that no standard message rates apply. There is no equivalent service that has that feature.
October 6th, 2009 at 12:39 pm
[...] House’s Text4Baby to launch soon? Johnson & Johnson’s SMS-enhanced Baby Center similar to Text4Baby Free to end user text [...]