Gobiquity Mobile Health (formerly iCheck Health Connection), has officially launched its vision screening smartphone app, called GoCheck Kids.

The company began rolling out the product to pediatric practices at the end of last year on handheld devices that were issued to practices, but has since added more functionality and released it on the Apple App Store. Now, physicians have the option to download the app on their own iPhone or use it on a preloaded handheld device.

GoCheck Kids screens for amblyopia, a functional disorder of the eye that typically comes from squinting and can lead to severe visual impairment.

“The new GoCheck Kids, now available on iOS, extends the ability of pediatricians and other primary care providers to effectively screen for amblyopia, the leading cause of vision loss in children,” Gobiquity CEO Andrew Burns said in a statement. “With this launch, we are expanding the utility and accelerating the distribution to allow more health professionals to utilize our reimbursable, HIPAA compliant vision screening system to improve care for all of their patients.” 

The company said that traditional vision testing that pediatricians perform with visual acuity charts requires a verbal response, which makes it impractical for younger patients. This means many children with risk factors are not identified early enough for treatment. Gobiquity explains that GoCheck Kids helps pediatricians conduct photoscreenings and diagnose risk factors sooner.

GoCheck Kids uses photoscreening features to test users for the risk factors for amblyopia. The app identifies risk factors for children aged 6 months to 6 years and, for kids aged 3 years and older. Some of the new features added include a digital reading of their visual acuity (VA), which is sharpness of vision.

In May, Gobiquity relocated from Aliso Viejo, California to Scottsdale, Arizona.

In June, Gobiquity received a strategic investment from Salesforce.com Founder and CEO Marc Benioff as well as InterWest Partners. The company previously raised about $776,000 from InterWest Partners.

Burns was promoted from Chief Commercial Officer at Gobiquity to CEO earlier this year after the departure of Michael Brownell in December. Brownell had served as CEO since 2012. Burns previously worked for WorldOne/Sermo and Epocrates.