Shorts: $232B personalized medicine market; iPhone medical apps

By: Brian Dolan | Dec 9, 2009        

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Personalized Medicine a $232B market? Mobile phones and wireless technology are clear enablers of the growing “personalized medicine” industry — which is set to grow 11 percent annually according to PricewaterhouseCoopers. The market is set to grow to $232 billion, according to the firm. More

iPhone medical apps list: CNN’s London unit put together a round-up of medical applications it found useful. More

Apps to prescribe to your healthcare worker: Fast Company also assembled eight medical applications that consumers should “prescribe” to their health workers. Excellent headline! (And reference to MobiHealthNews.) More

Free wireless for low-income New Yorkers: Sure, we are pushing the 90 percent penetration rate for wireless subscribers in the U.S., but what’s going to push us beyond that? Virgin Mobile looks to get more people using mobile phones through its Assurance Wireless service that launched today: Assurance Wireless is “a new cell phone service that makes wireless calling available at no cost to more than a million eligible lower-income households throughout New York.” More

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  • http://www.wirelesslifesciences.org/2009/12/shorts-232b-personalized-medicine-market-iphone-medical-apps/ Shorts: $232B personalized medicine market; iPhone medical apps | Wireless-Life Sciences Alliance

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  • David Albert MD

    There is so much hype and startup and big company buzz (Qualcomm. Intel, Philips, GE, etc) around wireless health technologies but real startups like Cardionet and MedApps are struggling. To paraphrase an old addage, “where there is hype, there is fire.” People are blaming the FDA (these are non-healthcare people sensing opportunity but not clued in) but they aint going away. Harvard study says computers do not save money for hospitals. It is well known that computers do not save money for physicians in practice. The promise of interconnected, ubiquitous and private health information is yet unrealized. Mobile is but a component of that unrealized potential. I am not sure that these multi-billion market size estimates dont do more harm than good. We need real research like we do with any new drug or technology. “Dude, it’s obvious” just won’t cut it and is not necessarily true— in the vernacular, “Get over it.”