GE Healthcare recently announced a free mobile app offering, Morsel, which suggests simple ways that users can improve their wellbeing and track health choices. GE Healthcare launched its healthymagination initiative last fall with a $250 million equity fund that aims to support entrepreneurial efforts in diagnostics, healthcare IT and the life sciences.
Here’s how the company describes its new mobile app: “With health and wellness, a little can go a long way. With this in mind, we’ve developed Morsel, a mobile application that helps people get a little bit healthier, every day. By suggesting simple, daily tasks that anyone can do, Morsel empowers you to take control of your well-being, one step at a time. With fun, achievable goals, Morsel makes a healthier lifestyle accessible to everyone.”
Morsel offers little challenges like: “Don’t put extra salt on anything you eat today.” And: “The next time you’re sitting down, flex your abs, extend your legs, and point your toes. Repeat this a few times.”
GE’s Morsel website shows that more than 40,000 “morsels” have been delivered to users since it launched. Morsel is available for Android, iPhone and now BlackBerry devices.
Here’s more from GE’s press release last month