WebMD personalizes WebMD Mobile with PHR data

By Brian Dolan
10:50 pm
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WebMD Mobile smallAt the Health 2.0 event in San Francisco tomorrow, WebMD CEO Wayne Gattinella will announce that the company is enhancing its WedMD Mobile application to include user's personal health record data in order to personalize that application's symptom navigator and other functions. The app will leverage the user's symptoms, medications and pre-existing conditions, according to the company.

The PHR-enhanced WebMD Mobile application will launch early next year, the company said.

Of course, WebMD already supports personal health records for millions of employees and health plan members and has been doing so for more than 10 years, according to the company.

Last November, Gattinella announced that WebMD's Medscape Mobile app had already secured more than 200,000 downloads -- just a few months after launching in July. This week WebMD announced that its Medscape Mobile application for medical professionals had crossed the 1 million download milestone, too.

“We’re also investing into markets for the future as we see the market going more mobile and more global,” Gattinella said at the time. ”Our WebMD mobile health applications for consumers... launched on the iPhone less than a year ago, and they have already generated over 1 million downloads, consistently ranking at the top of the app store for health applications.”

Just shy of a year later -- and WebMD Mobile has already been downloaded by more than 2 million consumers. The company's iPad app has also done well: It has already received more than 500,000 downloads.

Stay tuned to MobiHealthNews this week as we'll be covering Health 2.0 and CTIA live from San Francisco -- more mobile health news from the events in the coming days.

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