Health Populi analyzed a recent consumer survey by Deloitte that found out:
- 54 percent of people are learning more about health risks, prevention, and mental health
- 66 percent of smokers are trying to quit
- 40 percent of alcohol drinkers are trying to cut back
- 70 percent of people said they’d participate in wellness programs if they received some financial incentive
Here’s how Deloitte broke consumers down based on their inclination in regard to their own health and health care:
Health Populi concludes from the study’s results that people are finding and looking for new ways to manage their health and health care just like they manage the other parts of their lives. While the broad trend is clear, it’s important to remember that consumers are all different and segmentation like Deloitte’s may help providers determine how best to customize care for each segment and then each individual.
So where does the mHealth patient fit in?
March 18th, 2009 at 3:22 pm
Hi, all, Deloitte would put mHealth consumers primarily into the “Online and Onboard” segment. That doesn’t mean none of these citizens would use complementary and alternative approaches, but the mainstream would be more traditional users of health — but more engaged with tools and information online than folks in the other segments. JSK