International real estate franchise Keller Williams announced today that it will be incorporating Fitbit wearables into its employee national US wellness program. This will allow more than 157,000 of Keller Williams’ employees to purchase the devices at a special pricing and participate in organized fitness challenges.

“The integration of Fitbit to our wellness program will allow our associates to compete or work together toward a fitness goal franchise-wide or within their local community,” Alex Garland, wellness manager at Keller Williams, said in a statement. “We see this as an opportunity to unify our entire company around a culture of health and wellness, not only across the United States, but eventually around the world, all made possible with the integration of Fitbit devices.”

Keller Williams introduced its employee wellness program in 2013. The franchise plans to use Fitbit’s program management dashboard Fitbit Challenges, mobile messaging, and continuous tracking to keep its employees better motivated and engaged.

Keller Williams’ deal with Fitbit extends to the realtor’s clients as well. According to the release, agents will also have access to special pricing to provide Fitbit’s devices as appreciation gifts to home buyers and sellers when closing a deal.

“At Keller Williams, our commitment to wellness extends beyond our associates and into the communities that we serve,” Tom Freireich, director of business development at Keller Williams, said in a statement. “We are excited to give the gift of Fitbit to our customers, inviting them to step into their new home and explore their neighborhoods the best way possible — on foot.”

The past few months have shown Fitbit to be a popular choice for corporate wellness programs and pilot programs alike. The company’s devices were selected by the City of Santa Monica to power an ongoing public health initiative in late October, and just last month received a nod from the National Institutes of Health for its ambitious All of Us Research Program.