Norwalk, Connecticut-based medication adherence platform company HealthPrize says it has succeeded in raising medication adherence an average of 54 percent across a series of pharma-sponsored pilot programs for various medical conditions, with sample sizes ranging from 250 to more than 7,000. That’s a 54 percent increase in the mean total number of prescription fills per patient.
HealthPrize, which works with pharmaceutical customers, released engagement and adherence data from five case studies it has conducted with various partners across a range of conditions: diabetes, hypertension, acne and asthma or COPD.
“If you look at it historically, significant movement [on adherence] has been a few percentage points, low to mid single digits,” HealthPrize CEO Tom Kottler told MobiHealthNews. “Our average is an increase of 54 percent over baseline. We are clearly not just getting the adherent to be very adherent or the good to be great, but we’re moving the bar for people much further down the scale as well. So that’s pretty critical.”
Diabetes patients in one study reduced the mean time interval between medication refills by 39 percent, a statistic Kottler says shows that even already adherent patients had a behavior change prompted by the system.
“We started HealthPrize with the vision that traditional approaches were all based on reminders and cost reduction, which are important but really don’t address the psychological barriers to adherence,” cofounder and chief medical officer Dr. Katrina Firlik told MobiHealthNews. “But finally there’s starting to be a greater recognition that the psychological barriers are equally if not more important than the cost or the forgetfulness barriers.” Keep reading>>