Music streaming service Spotify made some unexpected health and fitness related announcements at its press event today, TechCrunch reports. The company’s app will actually use the phone’s accelerometer to detect the pace of a user’s run and select music with a tempo to match. If the pace of the run changes, so will the song.
The second part of the announcement is even more ambitious: Spotify is working with artists to create music specifically for runners that can adapt and change with changes in the runner’s pace. One participating musician is Dutch performer Tiesto. Spotify has created six of these compositions so far.
The company also announced partnerships with Nike and RunKeeper that will be rolled out later this year. RunKeeper CEO Jason Jacobs shared a little about RunKeeper’s Spotify partnership earlier this year in a conversation with MobiHealthNews about Under Armour’s acquisition spree. He said it came out of both companies’ desire to add new, unexpected value to fitness experiences. Keep reading>>