San Francisco-based Glow, which has developed a suite of women’s health apps, launched a new app today designed to help women manage their sex life and their menstrual cycle, called Ruby.
“We’re taught in school to avoid, delay having sex for as long as possible, and when the topic of sex comes up in the classroom, it’s introduced as something fearful: ‘If you have sex, you might get pregnant and you probably don’t want to do that’,” Glow VP of Partnerships and Marketing Jennifer Tye told MobiHealthNews. “What’s not being taught is how to have open and empowering sexual relationships. How to figure out what the right birth control is for you if any and why it’s even important to track your cycles to understand your health as a woman.”
Glow’s other two apps include their eponymous app, which helps women conceive or just track their fertility if they don’t have plans to conceive, and Glow Nurture, which women can use to track their pregnancy once they’ve conceived. Tye said that part of the inspiration for Ruby came from the Glow app.
“Roughly half of our users actually use the Glow app to actively avoid pregnancy,” she said. “Based on that, we wanted to develop a whole new app and experience just for them that could more fully reflect their lifestyle.” Keep reading>>