WebMD updated its consumer-facing health app this week: it now integrates a user’s biometric data from certain activity trackers, wireless scales, and glucose meters. While the app tracks steps, sleep, weight and blood glucose data from devices, if users have an iPhone 5s, they can also track steps passively from their phone.
The app’s new feature, called Healthy Target, uses data from these various health devices to provide consumers with physician-reviewed information and health tips. The company will target people who want to manage certain chronic conditions, including diabetes and obesity, as well as those who just want to live a healthier lifestyle. Users can choose from six different goals before they begin using the app: lose weight, eat healthier, be more active, control blood sugar, sleep better, and feel better. While the app does not include nutrition tracking or mood tracking, the company may add those and other trackers in the future.
Healthy Target will then use the imported metrics to offer behavior change suggestions that help users reach their goal. The app will provide users with three different ways to change a behavior — an easy, medium, and hard way. When a user tracks a certain habit for five out of seven days, they can level up and the behavior change will become more difficult. If users say they didn’t make a behavior change as planned, the app prompts them to explain why they didn’t. From this data, Healthy Target creates a reading list of articles that aim to help users successfully complete the habit next time. Keep reading>>