Chinese electronics company Xiaomi has announced a new fitness band that will retail in China for just $13 (79 RMB). The device will track activity, act as a silent alarm, and do something novel for fitness-tracking wristbands: unlock the user’s phone in lieu of a password. PC World covered the launch event where CEO Lei Jun announced the device.
Although Xiaomi is just starting to sell devices outside of China, it has risen quickly to relevance there by selling smartphones and tablets just above cost, and bypassing traditional sales models in favor of online sales and word-of-mouth marketing. This strategy made it China’s third largest smartphone maker this quarter, actually outstripping Apple, according to PC World. The Mi Band, as the tracking device is called, could potentially bring the same disruption to the fitness tracker market in China. Keep reading>>