Webinar invitation: Digital health strategies for patient acquisition and member enrollment

By: Brian Dolan | Jul 28, 2015        

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Brian Dolan - MobiHealthNews Editor-in-ChiefDigital health services often aim to help lower the cost of care and improve outcomes, but they also help savvy healthcare organizations acquire new patients, members, or customers. In recent years, text messaging, symptom navigator or appointment booking apps, remote video visit services, and many other digital health offerings have helped health groups acquire new patients or members.

In this MobiHealthNews webinar, we will review the ways in which healthcare providers, health plans, and other organizations can harness digital health technologies to attract new patients. We’ll also take a deeper look at how text messaging in particular is an important acquisition tool for all healthcare stakeholders with a focus on engagement.

Join us Thursday, August 20th at 2 pm ET / 11 am PT for this complimentary online event. Don’t miss out — sign up today!

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Surveys: 58 percent of UK patients, 72 percent of UK, French, or German docs have used digital health tech

By: Jonah Comstock | Jul 28, 2015        

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Screen Shot 2015-07-28 at 3.57.52 PMA couple of new reports from across the pond illustrate the ways doctors and patients are thinking about digital health in England, as well as in France and Germany. A new report from PushDoctor, a UK telemedicine company, shows that 58 percent of the 1,013 UK citizens surveyed have used some kind of health or wellness technology. And a report from healthcare marketing group Ipsos Health shows that 72 percent of the 131 primary care doctors interviewed in the UK, Germany, and France have already used or recommended at least one form of digital health technology with their patients.

According to the PushDoctor report, 22.8  percent of patients use a smartphone, tablet, or computer to monitor exercise levels, 17 percent use such a device to establish BMI, 16.9 percent measure heart rate, 15.2 percent establish daily diet and calorie intake, 12.9 percent monitor sleep quality, and 5.1 percent share symptoms on social media to solicit friends’ opinions.

When it comes to using technology to interact with doctors, though, the numbers drop off: 6.3 percent have shared biometric data with a doctor online, 5.1 percent have had a video consult with a doctor, 4.4 percent have had an email conversation with a doctor, and 4.0 percent have chatted online with a doctor.

Overall, patients have positive feelings about connected health tools, although they see them as more educational than interventional: 22.5 say online tools make them feel more in control of their wellbeing while 84.4 percent say they make them more aware of their wellbeing. Meanwhile, 16.3 percent fear connected health makes them too aware of their wellbeing and 12.8 percent say it makes them more worried.

According to the Ipsos Healthcare report, doctors are a little less enthusiastic than patients: most of them were unsure or ambivalent about many of the survey questions. Most did agree that health and lifestyle apps are here to stay– just 20 percent think these apps are just a fad. Keep reading>>

Blueprint spinoff brings payer, pharma, providers together to solve healthcare problems

By: Jonah Comstock | Jul 28, 2015        

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Junto Health members gather at a dinner.

A Junto Health working group meets at the last team summit.

There are a lot of digital health accelerators designed to help startups catch the eye of big pilot partners, but what about the other way around? Last December NYC-based tech accelerator Blueprint Health spun off the Blueprint Health Collective, now renamed Junto Health, to help stakeholders like payers, pharma companies, and hospital systems, find and curate innovative solutions to their problems by working with the right startups — or by developing innovations together in-house.

Now Junto Health has added another dimension to the service by promoting the Sachs Policy Group from a member of the consortium to a partner, who will lend expertise on trends and policy analysis to the members of the invite-only consortium, which include The Mount Sinai Hospital, North Shore LIJ, Montefiore Medical Center, The New York-Presbyterian Innovation Center, EmblemHealth, Samsung, Philips, HP AstraZeneca, Aetna, Healthware International, Allied Physicians Group, Boehringer Ingelheim, CarePoint Health System, and the New York City Economic Development Corporation — a mix of provider groups, payers, pharma companies, and technology companies. Keep reading>>

TytoCare raises $11M for handheld, guided diagnostic device

By: Aditi Pai | Jul 28, 2015        

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TytoCareIsraeli digital health device maker TytoCare raised $11 million in a round led by Cambia Health Solutions. Existing investors include OrbiMed Israel Partners, LionBird, Walgreens, and Fosun Pharma. This brings the company’s total funding to $18.5 million to date. Update: A previous version of this post had a less precise figure for the company’s total funding.

TytoCare is developing a handheld device that can help patients examine their mouth, throat, eye, heart, lung, and skin. The device can also measure the patient’s temperature and heart rate. These exams can be guided by a physician online or guided offline by instructions displayed on the device. In either situation, TytoCare aims to have the physician ultimately provide the patient with a diagnosis based on the information collected by the device. TytoCare will work with another telemedicine company that has a physician service.

“TytoCare is addressing key limitations in the rapidly expanding use of telehealth for remote patient diagnosis of common acute problems,” TytoCare CEO and Founder Dedi Gilad said in a statement. “At present, the range of telehealth diagnoses is limited because clinicians must rely on phone or video conference only, without the benefit of vital clinical information provided by physical exam tools in the provider setting. TytoCare can remove these limitations with its connected examination technology.” Keep reading>>

Opternative launches online refractive eye exam

By: Aditi Pai | Jul 28, 2015        

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OpternativeChicago-based Opternative has launched an online refractive eye exam service that helps consumers get prescriptions for glasses or contacts.

According to the company, the offering is registered with the FDA as a Class I device.

Consumers access Opternative’s service on the web via desktop. Opternative asks users a few questions, like when their most recent eye exam was, and then takes the user through the eye exam, which lasts at most 25 minutes. Users take the test on a desktop computer but record results on a mobile device. After the exam, users can pay $40 to receive a prescription for glasses or contacts, which will arrive within 24 hours. Users can also pay $60 for both a glasses and contacts prescription. The service can also diagnose patients with nearsightedness, farsightedness, astigmatism, and emmetropia.

Keep reading>>

Nike, Apple settle class action suit over alleged misleading FuelBand fitness tracker claims

By: Aditi Pai | Jul 27, 2015        

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Nike and Apple have agreed to settle a class action lawsuit, first filed two years ago, that claimed the companies made misleading statements about the Nike+ FuelBand’s ability to track calories, steps, and NikeFuel. The lawsuit also argued that there was a failure to honor the warranty terms for Nike+ FuelBand.

Nike and Apple deny these allegations, but according to the settlement, in order to avoid further inconvenience and distraction of continued litigation, the companies have agreed to settle.

Nike will provide members of the settlement class — consumers who purchased their Nike+ FuelBand devices between January 19, 2012 and June 17, 2015 — either a check for $15 or a $25 gift card redeemable at Nike-owned stores and online at Nike.com. Members can receive one of these payments for each Nike+ FuelBand they purchased during that time period. As part of the settlement, Apple is not responsible for providing members of the class with compensation.

The law firms that sued on behalf of the class members will apply to the court for an award of $2.4 million in attorneys’ fees and costs.  Keep reading>>