Denver-based Welltok, the health management company that makes the CafeWell Health Optimization Platform, has acquired Predilytics, a Burlington, Massachusetts-based predictive analytics company, for an undisclosed amount. Welltok will incorporate Predilytics’ engine into CafeWell, to help health plans, at-risk providers and other population health managers better understand and anticipate the needs of their patient populations.
Welltok’s CafeWell health social network is not available direct to consumer, but rather offered via population managers including employers, health plans, and providers. CafeWell Concierge, Welltok’s premium offering, is an IBM Watson-powered app that helps users manage their health throughout the day.
“For too long, healthcare analytics has been focused on what the patient is doing, rather than the consumer. The data is largely clinical, retroactive and inadequate to understand the needs of consumers,” Jeff Margolis, chairman and chief executive officer for Welltok, said in a statement. “This is why Predilytics is so incredibly important – it strives to understand consumers and gain unparalleled insights on behavior and preferences before they engage with the healthcare system.”
Predilytics was founded in 2011 and has raised $20.5 million from investors including Highland Capital Partners, Flare Capital Partners, Flybridge Capital Partners, Qualcomm Ventures, and Google Ventures. Flare Capital’s Michael Greeley (who was working with Flybridge at the time) mentioned the company at a 2013 industry event, saying that Predilytics was able to reach profitability much faster and with a much smaller initial investment than if it had launched 10 years ago. The company uses machine learning to help health plans and provider organizations attract and keep members.
“Predilytics has advanced health analytics by understanding consumer intent and interest,” Chris Coloian, chief executive officer and president for Predilytics, said in a statement. “And, now with CafeWell, we can close that loop to activate consumers. Also, since the platform obtains immediate feedback on engagement, we can use that data to further personalize the experience and guide the consumer.” Keep reading>>