Aetna will soon launch a new mobile-based offering, called NeoCare, for members who are new parents with infants in neonatal intensive care units (NICUs). NeoCare Solutions, which is a startup that is a part of Aetna’s Healthagen’s subsidiary, offers a tablet-based app that keeps parents connected to a NeoCoach — a registered nurse or social worker — who supports them throughout their child’s time in the NICU and during their transition home.
“The NeoCare program aids parents in becoming their own child’s empowered advocate, helps them navigate the complexity of the NICU, and provides much needed emotional support,” NeoCare’s President and Founder Dr. Jeffrey Jacques wrote in a blog post in May. “Our technology platform, leveraged by the parents through an iPad application, provides answers to questions such as: How do I interact with the NICU staff? How do I ask doctors difficult questions? How do I come to grips with difficult news? What does that diagnosis or that treatment mean? How can I best help my baby, and how do we get home?”
Jacques helped create the program after experiencing this first hand with his wife (who is also a physician) and their son in 2010. Keep reading>>