Apple Watch launch hasn’t significantly affected Fitbit sales

By: Aditi Pai | Jun 30, 2015        

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apple-buyers-versus-fitbit-editThe commercial availability of the Apple Watch has not significantly affected Fitbit’s sales, according to a report from Slice Intelligence, which aggregates data from online e-receipts. The company says it collects data from a panel of more than 2.5 million online shoppers.

Although the Apple Watch is a smartwatch and not a dedicated fitness device, like Fitbit’s devices, when Apple first unveiled its smartwatch it explained that fitness tracking was one of the Apple Watch’s prime use cases.

In January, after Fitbit launched its higher end device, the Fitbit Charge HR, Fitbit saw a resurgence in sales. And while its sales slowed in the months leading up to the Apple Watch launch, Apple’s sales have since recovered. Slice explains that this might mean that consumers waited to see the Apple Watch before purchasing a device.  Keep reading>>


Proteus alum raises another $20M for Mousera, a stealthy preclinical drug discovery startup

By: Aditi Pai | Jun 29, 2015        

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Timothy L. RobertsonSan Mateo-based stealthy startup Mousera recently raised $20 million, according to an SEC filing. This brings the company’s total funding to at least $28.8 million. Existing investors include Lux Capital, Founders Fund, Data Collective, AME Cloud Ventures, and Dolby Family Ventures.

The company is developing a tool that helps biomedical investigators accelerate the preclinical drug discovery and development pipeline. Researchers will be able to use the offering to design, run, and analyze experiments using high volumes of data. The results will be more predictive of how drugs perform in humans.

The company’s CEO and Co-founder Timothy L. Robertson was previously the VP of Product Applications at Proteus Digital Health. Proteus offers a medication management and adherence system that includes sensor-enabled pills, a peel-and-stick biometric sensor patch worn on the body, and companion smartphone apps. The patch records when a pill is ingested and also tracks other things like sleep patterns and physical activity levels.

Mousera’s CTO, Joe Betts-Lacroix, was the technical founder of OQO, which developed handheld computers.

The company quietly raised its last round in October 2014.

Salesforce CEO invests in eye disorder diagnostic app-maker Gobiquity

By: Aditi Pai | Jun 29, 2015        

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GoCheck KidsGobiquity Mobile Health (formerly iCheck Health Connection) has received a strategic investment from Founder and CEO Marc Benioff as well as InterWest Partners.

The company previously raised about $776,000 from InterWest Partners.

Gobiquity has also promoted their Chief Commercial Officer Andrew Burns to CEO and relocated from Aliso Viejo, California to Scottsdale, Arizona, which is known as “Cure Corridor.” Burns, an alum of Epocrates, took the helm of Gobiquity at the beginning of 2015 after the departure of Michael Brownell in December. Brownell had served as CEO since 2012.

Gobiquity launched their first product, a smartphone app, called GoCheck Kids, at the end of last year. The app uses photoscreening features to test users for the risk factors for amblyopia, a functional disorder of the eye that typically comes from squinting and can lead to severe visual impairment.  Keep reading>>

Small survey: Most physicians discuss apps, wearables with patients

By: Brian Dolan | Jun 29, 2015        

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Earlier this month a small MedPanel survey of 415 physicians practicing in the US reportedly found that a very small percentage of them — just 15 percent — were discussing health apps or wearables with their patients. After reviewing the raw survey results, however, it’s clear the company’s press release misstated its survey’s findings. (The company has since corrected and updated it).

One section of the small survey actually found that 71 percent of the physicians it surveyed had discussed health apps and wearables with at least one percent of their patients in the previous six months. Elsewhere in the survey it is indicated that as many as 83 percent of the physicians surveyed have had these conversations with patients. MedPanel suggested to MobiHealthNews that the actual figure likely lies between the two. Regardless, it’s clear 15 percent is way off the mark.

Other media outlets reported on the survey’s findings and these inaccurate reports have likely triggered misguided conversations about how few physicians are discussing digital health with their patients, while the actual results reveal just the opposite.  Keep reading>>

Wildflower Health’s new $5M will help it expand beyond pregnancy apps

By: Aditi Pai | Jun 29, 2015        

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Due Date PlusSan Francisco-based Wildflower Health has raised $5 million in a round led by Easton Capital and Hatteras Venture Partners with participation from existing investors Cambia Health Solutions and HealthTech Capital. The company has raised at least $6.7 million to date.

Wildflower Health offers an app, called Due Date Plus, which helps pregnant women track their symptoms, monitor key milestones, read health tips, and view their benefits. One of Wildflower’s key customer groups are payers, who offer the app to their members. Many features included in the Wildflower app, like the click-to-call a nurse or “view benefits” features, are already available to the payers’ members, but Due Date Plus helps to highlight them.

The recent funds will help Wildflower launch new programs that help families manage their healthcare. The company also plans to launch a Spanish version of Due Date Plus in the next few months.

“We believe that you’ve accompanied this member, this user, through maternity, and then the natural extension of that is ‘I’m taking care of my newborn and other children, I’m taking care of members of family’,” Wildflower Health CEO Leah Sparks told MobiHealthNews. “We’re going to be adding new programs and services to support the chief decision maker of the family, who’s usually a mom, as she goes about supporting her overall family health.”  Keep reading>>

Walgreens adds J&J’s 7 Minute Workout to Balance Rewards program

By: Jonah Comstock | Jun 26, 2015        

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7MW Screenshot (3)Johnson & Johnson has teamed up with Walgreens to integrate the Johnson & Johnson Official 7 Minute Workout app into the Walgreens Balance Rewards for healthy choices program.

Balance Rewards for healthy choices allows Walgreens customers to earn rewards points by tracking health markers with devices from Jawbone, Fitbit, iHealth, and Withings and apps like MapMyFitness, MyFitnessPal, RunKeeper, and LoseIt. With the new integration, users will also be able to get points by completing the seven-minute workout within Johnson & Johnson’s app.

“Human behaviors drive the vast majority of healthcare costs,” Len Greer, President of Johnson & Johnson Health and Wellness Solutions, the division of the company that oversees the app, said in a statement. “Approximately 80 percent of adult Americans don’t get the recommended amount of exercise, and lack of time and energy are among the top reasons cited for not exercising. The Johnson & Johnson Official 7 Minute Workout app was designed to address these barriers. Both Walgreens and Johnson & Johnson are committed to helping consumers live healthier and more vibrant lives by providing simple, effective and engaging solutions that are personalized to meet each individual’s unique needs.”

Walgreens first launched its Balance Rewards healthy choices offering in September 2012. Walgreens’ service awards points for healthy behaviors, for example, setting health goals, tracking activity, logging weight, tracking prescriptions, and linking a third party device or app. In 2014, Walgreens updated the service to include behavior change expert Dr. BJ Fogg’s “Tiny Habits” methodology. As of April 2015, the Balance Rewards healthy choice offering had reached 800,000 users and has 250,000 connected devices. Members had set 1.5 million goals and logged 73 million miles. Keep reading>>