Affectiva released the second generation of its Q Sensor this week, a wearable wireless biosensor that measures emotional arousal (excitement, anxiety, and calm) via skin conductance, as well as temperature and movement. The Q Sensor 2.0 adds Bluetooth functionality and the ability for its real-time emotion data to integrate with third-party mobile apps.
The Q Sensor 2.0 lists for $2,000, including activity software for Mac and Windows, with bulk and educational discounts available. As an example of its potential applications, the company highlighted in a press release a Stanford University team that is using the Q Sensor 2.0 “to prototype responsive games that offer new challenges to keep people engaged based on their arousal level.”
Affectiva was founded in 2009 by two MIT scientists and started as a research project on autism at MIT’s Media Lab. The company received a $5.7 million second round of financing this summer, led by WPP’s insight group Kantar and Myrian Capital, who now have seats on Affectiva’s board of directors. At the time, the company said it intended to use the funding to develop the Q Sensor 2.0 as well as its Affdex emotion-tracking software. Another Media Lab start-up, Ginger.io, is developing similar software for mobile devices that aims to give pharma companies and providers detailed data on patient behavior to more effectively target new drugs and therapies.
“We brought research-quality EDA data together with the mobile, wearable features researchers love and real-time Bluetooth technology that opens up a whole new field of applications,” stated Dave Berman, CEO of Affectiva, in a press release. “The Q Sensor 2.0 makes it easy to add a real-time emotion measurement dimension to your research and clinical practice.”
Read the press release after the jump. Keep reading>>