Palo Alto, California-based Lumo Body Tech, makers of the Lumoback posture and activity tracking device, announced plans this week to crowdfund its next generation wearable, Lumo Lift. Lift is considerably smaller than its predecessor, and instead of taking the form factor of a belt, the new device uses a magnetic clasp to clip to the wearer’s clothing.
“We learned that many of our existing customers wanted a smaller form factor and one that gave them the option of a hidden [device] or even a near invisible one. The other feedback we got was that many of them wanted to focus on upper body slouching,” Lumo’s CEO Monisha Perkash told MobiHealthNews in an interview. “So Lumo Lift was built with those two desired goals in mind: something that is small and can be discreetly worn and something that is more sensitive at picking up upper body slouching.”
Lumo Lift, which is meant to be clipped to clothing on the wearer’s upper body, will cost between $59 and $79 during the crowdfunding campaign and more than that at retail. The company aims to begin shipping the device by the summer. Lumoback, which the company plans to continue selling at its $149 pricepoint is the pricier of the two devices, and is worn close to the hips with a belt-like strap.
“Different people have different reasons for wanting to improve their posture,” Perkash said. “For some it is lower back pain or neck pain, for others it is appearance and confidence. A third bucket is focused on training and physical fitness.”
Lumo Lift will appeal especially to those concentrated on improving their appearance and their self-confidence, Perkash said. Some studies show that better posture can improve confidence, she said.
“Research out of Harvard Business School shows — and we have done our own white paper compiling this — how holding yourself in an open, upright position cause surges of hormones that not only make you look more powerful, but make you feel it, too,” Perkash said.
“The reason we decided to start with Lumoback and designed for the lower back was we knew we wanted to have a single sensor solution,” Perkash said. “In talking to spine experts — spine physicians and physical therapists — we tried to understand what was the most important thing that a person could do to have proper posture. What we learned was having a neutral pelvis serves as a very strong foundation for the rest of your spine. In other words, the rest of your spine is more likely to stack naturally on itself. That’s why we started with the lower back so we could be more in tune with what was happening in the pelvis area.”
Perkash said potential users said they liked the concept of a peel-and-stick sensor but it turned out to be a problem for many. The band-aid-like patch attracts lint, gets “gooey”, and one other reason: Keep reading>>