Pittsburgh-based Highmark recently launched two mobile initiatives: Free motivational messages and wellness-related health tips via text messages and a mobile-optimized version of its website that gives iPhone and Android users access to claims history and GPS-enabled access to the insurer’s provider directory.
“We understand that members want to interact with their health insurer on their own terms,” Steven Nelson, senior vice president of health services strategy, product and marketing at Highmark stated in a company release. “For some, that might be viewing plan details on our website. For others, it could be a chat with a customer service rep. Now, with a mobile website and text messaging, we’re giving them even more options to interact with us how and when they want.”
The health plan’s wellness SMS program, called Encouraging Words of Wisdom, recently launched for those Highmark members enrolled in its personal nutrition coaching program. The free program has individuals meet with a registered dietician up to seven times per year and the SMS component aims to help users stay motivated. The messages are not personalized for the individual members. Instead they are canned messages, including: “Whatever the mind can conceive and believe, it can achieve” and “The best food comes in its own package” as well as “If you focus on results, you won’t change. But if you focus on change, you’ll get results.”
Last year Highmark announced plans to sunset and relaunch its Health@Hand iPhone app which it built in 2010 with A.D.A.M. on that company’s Medzio platform. The Health@Hand app is still available via the Apple AppStore and was updated as recently as last month. Here’s what it offers besides health and wellness information: “It’s a fast and easy way to help you find local healthcare services such as urgent care centers, retail clinics, hospitals, and doctors, all from the palm of your hand. You will also have access to health coaching tips, information about health and wellness programs, and member discounts.” Screenshots from the app appear to be the same as those in the AppStore last year.
For more on the mobile site and motivational messages, read the release below: Keep reading>>