Wrist-worn wellness device maker Basis announced this week that its advisory board includes an executive at Facebook as well as the co-founders of RedOctane, co-creators of the Guitar Hero series.
The advisory team includes Kevin Colleran, long-time executive at Facebook and one of its first ten employees; Kai and Charles Huang, co-founders of RedOctane and creators of Guitar Hero; Patrick McGill, global corporate development, media and entertainment specialist; Daniel Kraft, MD, a Stanford and Harvard trained physician and innovator who chairs the Medicine track for Singularity University and its FutureMed Program; and Jeff Rosenthal along with his co-founders of entrepreneur organization Summit Series.
For six years Basis was known as PulseTracer, but the company changed names recently in anticipation of a commercial rollout. Its B1 Basis Band is a wrist worn device that measures the wearer’s heart rate and other vital signs. The company plans to allow third party developers to build apps that work with the device. The B1 Basis Band is expected to be released later this year for $199. Basis closed $9 million in a first round of funding in March led by Norwest Venture Partners and Doll Capital Management.
“The emergence of smart, integrated devices, like the Basis band, that are easy for individuals to use on a daily basis, are game-changing for both wellness and healthcare,” stated Daniel Kraft, MD in a press release. “What Basis is doing represents a significant step forward. By giving people the opportunity to see, gain insight, interact with, and share their own health metrics, it becomes easier to make and maintain behavior changes that can improve health and wellness.” (Check out Kraft’s TED talk on mobile health here.)
“We believe the key to encouraging consumers to play a more active role in their wellness lies in combining comprehensive information about their body, easy-to-understand insights, and a motivating experience,” stated Basis CEO Jef Holove in a press release. “This approach, combined with our technical advantages, is attracting high-caliber health, technology and entertainment talent, who not only have great experience but are committed to our mission.”
Holove spoke to MobiHealthNews this summer about Basis becoming a symbol for wellness: “I really think we are not at the beginning — but at a threshold — and this trend is exploding and is becoming sustainable,” he told us. “Just like driving a Prius or having a recycling bin outside your house are symbols that you are doing your part for the environment, there will be certain symbols that show you are doing your part for wellness. Devices like ours could become that symbol.”
Read the press release below.