Connected fitness device maker Fitbit announced this week the commercial launch of its Aria WiFi Smart Scale, which was originally unveiled at the CES event earlier this year. The company, whose flagship product is the Fitbit Ultra Wireless Activity and Sleep Tracker, is now selling the Aria scale on its website Fitbit.com and it plans to bring the scale to brick and mortar stores, including Best Buy, at the end of April. Fitbit says some 6,000 stores in the US, Canada, and the EU now sell its devices.
Fitbit Aria recognizes up to eight different user profiles and automatically determines which user is on the scale based on previous usage. (The competing WiFi-enabled scale from Withings also recognizes up to eight users.) Once uploaded to Fitbit’s website, the weight data over time can be analyzed through graphs and charts. Users can also create weight loss goals and food logs, earn motivational badges, and interact with fellow Aria users.
“We’re eagerly anticipating the Aria in our stores. The Fitbit tracker is a strong seller in the health and fitness technology category. We’re eager to see Fitbit do to scales what they did for fitness devices,” Alan Smith, Senior Buyer, at Best Buy stated in a Fitbit statement.
The Aria scale follows the lead of Withings WiFi body scale and the Bluetooth-enabled iHealth Weight Scale. While the Withings scale operates almost identically to the Aria by using a WiFi connection, the iHealth requires a user to have their smartphone or tablet close by during weigh-ins since it transmits data via a Bluetooth connection. Tanita and A&D also offer connected weight scales that can send results to smartphones and tablets.
For more on the Aria’s launch read the press release below: Keep reading>>