Text4Baby has partnered with Benz Communications to develop a maternal health “toolkit” for employers that aims to help them promote the Text4Baby service and other maternity benefits to employees.
Text4Baby is a free, SMS-based health information service for new and expectant mothers. It is available in both English and Spanish.
Here’s how the (former) White House CTO Aneesh Chopra described the Text4Baby service when he officially launched it two years ago: “The US government is formally announcing the launch of Text4Baby, [a free health service] designed to take advantage of the capabilities of cell phones, which have 90 percent penetration in the US. Starting today, women can text the word BABY or in spanish BEBE to 511411 and be automatically enrolled at no charge. The service provides at least three free text messages each week and [lasts during and shortly after the pregnancy]. The messages explain some of the experiences they may be going through and suggests ways for them to” keep themselves and their baby healthy.
Text4Baby launched in February of 2010, but we first mentioned it in a report back in 2009. Voxiva, which powers the Text4Baby service, recently launched Text2Quit, a similar service for smoking cessation. Alere is offering the smoking cessation service thanks to a licensing agreement with Voxiva.
A number of efficacy studies on the Text4Baby program are in the works, including one recently announced by HHS that will look at health outcomes from EHR data.
The Text4baby Toolkit offered by Benz and Text4Baby is free for employers to download and includes “ready-to-use templates that can be customized and integrated into existing benefits communication programs and channels,” according to the companies. The kits include program information sheets, benefits guide content, newsletter article template, wallet card, and even suggestions for messages employers can send out on Twitter to promote the service.
More in the press release below: Keep reading>>