At the Consumer Electronics Show (CES) in 2010, a new startup named Wellcore launched a fall detection system for aging in place. This week Wellcore officially announced the launch of a new product called NewYu, a fitness monitor that can identify specific body movements and track fitness progress via an Android app. The device weighs less than an ounce.
Quite a pivot for a fall detection startup except the original Wellcore device included some activity monitoring services, too. The startup’s first device was designed by Frog Design founder Dr. Hartmut Esslinger.
NewYu’s sensor device, worn on the waist, shirtsleeve, or collar, distinguishes between running, cycling, an elliptical machine or everyday activities and tabulates the number of calories burned doing each. The device will retail for $99.99 and is expected to be available in September, according to the company.
“The NewYu team has developed groundbreaking motion detection technology that can distinguish a wide variety of physical movements in the human body… The more accurate the tracking, the more likely users are to reach their goals,” stated Van Krueger, President and CEO of Wellcore, in a press release.
The biometric data is synced via Bluetooth to an online dashboard that can also be viewed via an Android app. The online portal includes ConnectYu, an online social community where users can connect with each other to find workout partners, get encouragement and more. There, users can get fitness information from experts, who can view clients’ fitness and diet progress everyday and then offer exercise and diet recommendations.
One of the notable features of Wellcore’s fall detection system was that the company offered a simple fitness tracking service as part of the offering. The seeds of NewYu were present in the startup’s first product offering, but NewYu is clearly meant for a broader user group than the aging in place market. More on the fall detection device and service here.
Read the full press release after the jump. Keep reading>>