Bluetooth headset maker Jawbone released Jawbone UP this week, a continuously-worn wristband sensor that tracks daily activity and sleep patterns. The device retails for $99.99 and is available starting November 6 at retailers including Target, Apple Stores, and Best Buy.
The UP band’s sensors track steps walked, pace, calories burned, and active versus inactive time. Its sleep sensor tracks phases of sleep, hours slept, overall sleep quality, and includes a smart alarm, which are most but not all of the metrics tracked by the best known sleep management device, Zeo.
“As the global health crisis mounted, we felt a strong sense of responsibility to see if we could leverage our resources, talents, and ecosystem to try and help make a difference,” stated Hosain Rahman, Jawbone founder and CEO, in a press release. “UP is Jawbone’s first step in giving people tools to become engaged as consumers of their own health. It’s a complete system designed to integrate seamlessly into one’s total lifestyle, 24 hours a day, not just the few times a week people may work out.”
The collected data integrates with the UP App, a free download for iOS devices, which shows the user’s daily sleep and activity data, and includes a “Lifeline” that maps the data across a timeline. The app’s “food activity” metric is based on photos the user snaps of their meals. The app also locates where the user is eating and asks how the food affected them to tracks patterns in eating habits over time. The food feature sounds vaguely similar to Massive Health’s The Eatery app, which launched at the beginning of this week.
When the UP band was announced this summer, Rahman said that “it seems like a big departure [for the company], but once we start talking about the things it takes to make this whole category work, we get into things like making it tiny, having a long battery life, making it fashionable, making it waterproof, working with smart phones, having a rich, visual experience on your smart phone and making it social.”
Those social aspects include a team community feature, where members join teams of friends to motivate or compete against other teams, seeing their activity in a ‘news feed’ within the app, and health challenges. Health challenges can be competitive or collaborative and can be created by users or taken from health professionals and organizations, including DailyFeats, Healthier Generation, 24 Hour Fitness, and GE Healthyimagination.
“We think the magnitude of this health epidemic requires an entire community to affect real change and we are delighted to partner with leading innovators. There are so many great folks working on so many great ideas that we created our system as an open platform enabling health experts to connect with individuals in fun, engaging ways that have never been possible before,” continued Rahman. “We want users to find programs and challenges created by experts that are just right for them.”
Jawbone’s UP has a number of competitors, including BodyMedia, Basis, Nike+, and DirectLife. Based on the details provided in the launch release, it seems it’s most similar competitor is Fitbit, which offers much of the same functionality and tracks similar metrics.
The UP band is available November 6th for $99.99 in seven colors (Dark Black, Dark Brown, Dark Red, Bright White, Bright Silver, Bright Red, Bright Blue) and in small, medium, and large sizes.
Read the press release below. Keep reading>>