When Nike reportedly laid off most of its Fuelband engineering team in April, it seemed like the end of Nike’s independent association with wearables, despite an official statement saying they would support the device “for the foreseeable future.” But many, including MobiHealthNews, predicted that Nike’s next move in the wearable space would be an even stronger partnership with long-time ally Apple.
Then Apple announced its long-awaited Apple Watch in September with hardly a mention of Nike, other than touting a new Nike Running app as one of the first third-party apps being developed for the platform.
Now, in an interview with Bloomberg TV, Nike CEO Mark Parker has confirmed that Nike will be working with Apple more in the future, although his comments weren’t especially detailed. They could refer to new hardware, but also to Nike software on the Apple Watch or another Apple device.
“I’m quite bullish on our relationship with Apple,” he told Bloomberg’s Stephanie Ruhle. “As you know, Tim Cook is on the Nike board. I worked with Steve Jobs a long time ago when we introduced Nike+ for the very first time. So, as I look ahead to what’s possible between Nike and Apple, two, as you said, amazing brands, technologically we can do things together that we couldn’t do independently. So yeah, that’s part of our plan as we expand the digital frontier and go from what we say are tens of millions of users — right now there’s 25 million Nike+ users — to hundreds of millions.” Keep reading>>