New entrants in the healthcare space are poised to disrupt the system in the next few years, according to a new report from PricewaterhouseCoopers, which cites the number of upstart companies in other industries — 24 — on the latest Fortune 50 list.
“Technological advances, empowered consumers, disruptive new entrants, and rising demand by an aging population are ushering in a new era in healthcare,” PwC writes in the report. “While many of those trends have been emerging for some time, never before have they been accompanied by a rapid shift in dollars, triggering major changes in behavior and fundamentally altering the business.”
The report is partly based on a survey of 1,000 consumers conducted by Health Research Institute. The study found that, on top of the $2.8 trillion spent annually on healthcare, consumers were willing to spend $13.6 billion a year “on medical products such as health-related video games and ratings services”.
HRI asked consumers how likely they were to use certain hypothetical mobile health tools. Fifty-five percent said they would use an app for teledermatology, and another 55 percent said they would check vital signs at home with a phone-connected device. Using a smartphone, 47 percent would check for an ear infection, 44 percent would do an EKG test, 42 percent would do urinalysis, and 39 percent would do a video visit with a clinician. Keep reading>>