Seattle-based EveryMove, which is developing a rewards platform for health and fitness activities, announced $2.6 million in funding this week from Premara Blue Cross, Blue Cross and Blue Shield of Nebraska, BlueCross BlueShield Venture Partners (a fund that is managed by Sandbox Industries), and a number of angel investors. According to a report over at GeekWire, the company’s $375,000 seed round was included in the $2.6 million figure. The seed round included funding from angel investors Founders Co-op, Summit Capital, Jonathan Sposato, Geoff Entress, Matt Shobe, William Lohse, Andy Liu, Ken Kuntz and Josh Hug.
EveryMove plans to launch its service this summer locally in Washington state, but it has already signed on two customer: Premera and Blue Shield of Nebraska. The company aims to distinguish itself from the seemingly crowded field of employer-based wellness incentive platform offerings by working with multiple health plans to create an offering that works for individual regardless of who they work for or which insurance company they have.
Last summer when Humana launched its wellness incentive program, HumanaVitality, we rounded up 11 other wellness platforms that looked to compete with it. Many of those are working to provide somewhat similar services to the ones EveryMove is developing, even if they are pursuing employers instead of health plans as part of their business model. At the time, we pointed to Keas, Healthrageous, Team Wellness Challenge, EarndIt, Virgin HealthMiles, Cerner, MeYou Health, Limeade, ShapeUp, Redbrick Health, Fitocracy, and Health Month.
More on EveryMove over at GeekWire.