Philadelphia-based insurer Independence Blue Cross (IBC) will release multiple mobile applications using Kony’s middleware development platform, called KonyOne. The platform enables developers to create scalable apps that work across a number of devices and operating systems.
Kony’s Write Once, Run Everywhere technology churns out apps that natively run on various operating systems, including iOS, Android, BlackBerry, Windows Phone 7, Java ME, Symbian, webOS. It works via mobile sites, too, of course. Kony says the platform enables apps to run on more than 9,000 different types of smartphones, tablets, kiosks and computer devices.
IBC plans to develop both simple web-based information resources and “more complex native applications”. IBC already offers a mobile site called IBX that helps members find doctors, verify referrals, compare the prices of medications, track spending, view health history, and apply for a temporary ID card. The insurer offers HMO, PPO, Medicare, and Medicaid plans that cover 3.2 million members and processes some 22 million claims each year.
“The Kony Platform lets us create mobile web applications as well as native apps and provides us with a standardized platform across all of our business units,” stated Michael Yetter, director of eBusiness at IBC, in a press release.
This isn’t Independence Blue Cross’ first move into mobile health. The insurer recently partnered with Healthrageous in November. Healthrageous, which spun out of Partners Healthcare’s Center for Connected Health in 2010, offers a wellness platform that uses wireless-enabled fitness devices and apps to power team challenges among employee populations. At the time of that announcement, Yetter said that IBC was looking into developing health apps that encourage health eating and exercise.
“Healthcare enterprises have many mobile app technologies to choose from,” stated Yetter. “We chose the Kony Platform because it clearly demonstrated that we could get to market quicker, reach the broadest range of smart devices, and lower our overall development and maintenance costs. Kony also allows us to reach a wider audience and meet the consumer on their mobile platform of choice — we will no longer have to worry about operating system upgrades or new devices on the market.”
Read the press release below. Keep reading>>