You know how we keep hearing that there just isn’t enough clinical evidence yet to justify reimbursement for mobile and wireless technologies such as home monitoring systems? That may be about to change, possibly in an unlikely venue: the venerable, oftentimes stuffy, Journal of the American Medical Association.
The American Medical Association, which publishes JAMA, has a reputation as being a staid defender of the status quo, which is why you’ll rarely see any AMA news in a publication like MobiHealthNews that covers the cutting edge of health innovation. But the new editor of JAMA, Dr. Howard Bauchner, sounds like he’s ready to embrace mobility.
I base this on an extensive interview Bauchner gave with longtime Chicago Tribune healthcare reporter Bruce Japsen (who, unfortunately, is losing his job soon). Bauchner, who was vice chairman of pediatrics at Boston University School of Medicine before taking over at JAMA last month, told Japsen he is interested in “intelligent innovation” for the 127-year-old journal and the nine “Archives” titles that the AMA publishes for various medical specialties.
“Most practitioners are inundated with information,” Bauchner is quoted as saying. “How do you get information to them in a usable format?”
The answer? Small bites. Mobility. Alerts through social media.
“If you look at some of the other creative sites like TED or Big Think, they have been experimenting with video clips,” Bauchner said in the interview. “I could imagine having some of our authors do video clips where they speak about the meaning of their research for eight or 10 minutes, and then that’s easily linked into a smartphone.”