AT&T, TI team up for wireless balance-sensing

By: Brian Dolan | May 26, 2009        

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“A lot of this is old technology,” Bob Miller, executive director of AT&T’s communications-technology research department, told the Dallas Morning News. “But we’re putting it together in ways that will help millions of people live dramatically better lives.” 

Miller and his team are looking at ways to connect thermometers, scales, blood pressure cuffs and other “old technology” along with wireless radios to leverage WiFi networks and Bluetooth interoperability for connected medical devices. 

Miller’s team at AT&T and Texas Instruments are working with New York-based start-up  24Eight to test the company’s smart insoles, which have been outfitted with pressure sensors and accelerometers. The sensors monitor how well walkers distribute their weight and can determine if their balance is deteriorating and if they are heading for a fall.  The insoles aim to enable doctors to know just when to restrict elderly patients to wheelchairs before they could hurt themselves. About one fall per day occurs in a nursing home with 200 patients, and one in 20 of those falls typically leads to a fatal complication within six months, accord to the Dallas Morning News report.

AT&T, TI, 24Eight and Texas Tech University are testing the insoles as well as many other devices at the Garrison Geriatric Center in Lubbock, Texas.

“We haven’t collected enough data yet to discuss results, but we think it’s incredibly important to shift the focus of care from treating problems to preventing problems,” said Andrew Dentino, head of geriatric and palliative medicine at Texas Tech’s medical school.

For more, read the entire report in the Dallas Morning News

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Jitterbug phone recalled for 911 failure

By: Brian Dolan | May 25, 2009        

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Jitterbug phoneGreatCall’s Jitterbug service just had a major setback — the easy-to-use mobile phone service makes use of one phone, the Samsung “Jitterbug” and the U.S. Consumer Product Safety Commission announced a voluntary recall of Samsung “Jitterbug” phones sold between March 2008 and May 2009. That makes for a voluntary recall of some 160,000 Jitterbug phones.

The reason? Some of the phones — when in a no service area — display an “out of range, try again later” message, meaning the phone don’t connect to 9-1-1 emergency services.

The “Jitterbug” cell phones with model numbers SPH-a110 and SPH-a120 with version BB14 software can fail to reach emergency services when needed, according to the US CPSC.

Jitterbug users can call Samsung for a free upgrade, but this voluntary recall is likely to undermine some trust in the Jitterbug brand. The emergency button on the Jitterbug phone has been touted as one of the early examples of succesful wireless health services.

What’s more, Jitterbug founder and chairman Arlene Harris said that the company was not yet profitable as of February and would require more funding than she had originally expected. While the financial details of the closely held mobile phone service remain undisclosed, this recall won’t help the company along the road to profitability.

Best case scenario for Jitterbug at this point is that Samsung pays for the recall, because the fault seems to be with the device itself. No word yet on who will recoup these costs.

Also, just two weeks ago GreatCall won a TripleTree I award for its easy-to-use phone service and emergency button.

For more, read this article from UPI

Related Article:
Jitterbug: Repurpose mobile entertainment tech for mHealth

Designing mobiles for seniors: Lessons from Doro

By: Brian Dolan | May 22, 2009        

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Doro's mobile phones for seniorsSwedish consumer electronics company Doro has been targeting the senior market with easy-to-use devices since 1974, and began offering easy-to-use mobile phones in the Fall of 2007. As a result, the company has a lot to teach the wireless health industry, which needs to find ways to successfully engage the older demographic since remote wireless monitoring has the potential to greatly impact that demographic’s well-being while reducing costs for the healthcare industry as a whole.

Who are these “seniors,” anyway?

“Even ’seniors’ can not be called one group,” Doro’s CEO Jerome Arnaud told mobihealthnews during a recent interview. “We have to be much more accurate when determining our demographic. Age is often not the best criteria,” Arnaud said. “Of course, using age groups makes it easier to communicate so you may see that on some of our marketing, but when we design products we have a much more detailed demographic in mind. We clearly understand that within the group of people who are 75-years-old, there are sub groups with totally different social behaviors and activity levels. Some live in the countryside, while some live in cities.”

“Having said all that, we typically refer to our target ’senior’ end users as those 65 and up,” Arnaud explained, “while our Baby Boomer group is 60[-years-old] at a max. That’s who we are targeting, but nothing prevents younger people, even teenagers, from buying our products if they are looking for an easy-to-use device. We have nothing against attracting new customers.”

Will the senior demographic always need easier-to-use mobiles?

Today’s 55-year-old businesspeople, however, are no strangers to smartphones. Will they ever need easier-to-use devices? Won’t the aging population become increasingly tech-savvy as the years go by? Keep reading>>

Industry Moves: UCLA Wireless Health Institute; TelaDoc

By: Brian Dolan | May 22, 2009        

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UCLA Wireless Health InstituteThe University of California at Los Angeles (UCLA) has appointed Dr. Patrick Soon-Shiong as the new executive director of the UCLA Wireless Health Institute, which is not to be confused with the recently established West Wireless Health Institute in La Jolla, California. Soon-Shiong’s appointment is effective immediately.

Soon-Shiong is the founder and chairman of Abraxis BioScience and executive chairman and CEO of Abraxis Health. He will also serve as a visiting professor of bioengineering and of microbiology, immunology and molecular genetics. 

UCLA’s Wireless Health Institute (WHI) launched in 2008, as a community of UCLA experts from various disciplines: including engineering, medicine, nursing, pharmacology and public health. The WHI aims to improve “the timeliness and reach of health care through the development and application of wireless, network-enabled technologies integrated with current and next-generation medical enterprise computing.” Article

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TelaDocTelaDoc Medical Services has tapped Kevin Williamson to be the company’s chief marketing officer. Williamson formerly served as  staff vice president of Clinical Innovation and Strategy-Health Management at WellPoint. TelaDoc created the position of chief marketing officer for Williamson.

Williamson’s experience at WellPoint will come in handy as TelaDoc grows, the company said: At WellPoint, Williamson “led a national marketing team to devise and execute enterprise marketing and account retention strategies for a 25,000-employer network with over 17 million members.” Press Release

BlackBerry application aims to keep teeth whiter

By: Brian Dolan | May 21, 2009        

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BlackBerry Health Application App World5C-Mobile is giving BlackBerry users a new reason to smile — Bright Smile Toothbrush Timer and Oral Care Guide, a mobile application for the “health-conscious.” The application includes a toothbrush timer that indicates how long each section of the mouth should be brushed and also includes detailed oral hygiene guidelines that cover brushing, flossing and general oral care. 

The Bright Smile Toothbrush Timer and Oral Care Guide is available for BlackBerry mobile phones at the BlackBerry App World. It can also be downloaded from 5C-Mobile’s own app store: Bandarin.com.

While 5C-Mobile probably won’t have to worry about this for a few years, last month at the BodyNets conference, mobihealthnews met Rice University assistant professor of electrical and computer engineering Lin Zhong whose team is testing a toothbrush that uses wireless sensors to actually determine how well users brush their teeth. The sensors keep track of the duration of brushing as well as whether the brusher is using the correct motions.

While we wait for the wireless toothbrush to hit the market, read more about 5C-Mobile’s app, and check out the company’s press release.

Great mHealth app, what’s your marketing strategy?

By: Brian Dolan | May 21, 2009        

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Last month at the Health 2.0 meets Ix conference here in Boston, we covered The Pew Internet & American Life Project’s health research and digital strategy head Susannah Fox’s presentation on the opportunity that mobile devices present for engaging different populations in managing their own care. At the time, Fox noted that despite the opportunity mobile presents, there are pockets of people who lack access to basic technology, lack the skills to participate, lack the interest to try something new, or lack the feeling they are welcomed to participate.

The team behind the Heath 2.0 conference just posted video interviews from some of the event’s speakers, including Fox. In this clip, Fox expands on her contention that the mobile platform could help health service providers reach a more diverse population.

“We are seeing a deepening of the online experience with that group that is motivated by mobility,” Fox told the interviewer. “It turns out that mobility is actually changing people once again, as we saw with broadband. We are also continuing to see greater diversity in terms of race and ethnicity. If you want to reach a population that, for example, looks more like America, then go to a mobile application, because there are lots of people who don’t have a desktop computer but who have a really fantastic phone.”

“It could be a trap though, what I saw in looking at the mobile data and looking at the health data, we are still finding that we do not have full participation,” Fox said. “The technology is there, but there is a lack — maybe of interest — there’s maybe a lack of confidence — there’s a lack of a sense of being welcome in the space. Mobile is an opportunity to be a game changer, but only if everyone gets in the game.”

Fox makes a number of good points in the video, but I think her list of reasons for why people aren’t yet using wireless health services is missing the most important one: Before we can have a lack of interest or lack of confidence in mHealth, before we can feel unwelcomed, we need to know it exists. Wireless health service providers or mobile application developers cannot bank their entire marketing strategy on being featured in an Apple iPhone commercial.

Mobile health application developers and their partners need to let patients know that the technology is here, that the technology works (be sure to prove it) and that the mobile phone does have the power to become a game changer.

First, though, let them know the game is on.

The video interview of Pew’s Susannah Fox, conducted on the sidelines of the Health 2.0, is after the jump. Keep reading>>