Epocrates announced a major update to their chart topping drug reference app this week, including a customizable app directory and faster access to medical content.
The updated app includes a customizable home screen for faster access to frequently used features, a new notification system, and, most notably, an App Directory. The App Directory allows users to download medical apps from within Epocrates, with recommendations provided based on the user’s provided areas of interest.
The App Directory includes both paid and free apps, and currently features Epocrates EHR, Netter’s Anatomy Flash Cards, Growth Evaluation Tool, BMI Tool, Pregnancy and Infant Care MRC and Epocrates CME. Epocrates said that clinicians are “overwhelmed” by the thousands of clinical apps available today, and the new App Directory within the Epocrates app hopes to address that.
MobiHealthNews’ contributing editor Neil Versel recently shared this thoughts on why private app stores could be the ‘Next Big Thing’. What sets Epocrates’ list of curated apps apart from other curated app store offerings is that Epocrates suggests particular apps for individual users based on that user’s profile. Apple recently put together a new, curated section of its AppStore that presents medical and health apps intended for use by professionals. The curated, medical app store under development by Happtique helps healthcare organizations create their own appstores to better enable enterprise-wide distribution. Unlike Epocrates and Apple’s curated lists, however, Happtique said it would not be in the business of deciding which apps were “good” or “bad”.
“Mobile apps are only as valuable as they are useful,” stated Rose Crane, president and chief executive officer of Epocrates, in a press release. “We’ve advanced the user experience of our world-class drug reference app and added a singular channel to discover, store and access reliable tools. Furthermore, this is a fresh foundation for new partner engagements and opportunities to deliver even more value-add resources to our network.”
Epocrates consistently remains a top free download in iTunes medical category. Leading up to the recent relaunch of their mobile app, the company named Facebook’s mobile chief, Erick Tseng, to its board of directors this summer.
Read the press release below. Keep reading>>