Now I think I get it.
After watching this promo video for the new Withings WS-30 wireless scale, I understand why there are so many mobile and wireless health and fitness products aimed at the young and hip. It doesn’t take a degree in marketing to figure out that young, toned bodies move product better than old, sick ones, so it should come as no surprise that the Withings video features a healthy-looking, fit couple trying to shed a couple of extra pounds.
The video made me think of this gem from a Harley-Davidson executive that management guru Tom Peters likes to share during his speaking engagements: “What we sell is the ability for a 43-year-old accountant to dress in black leather, ride through small towns and have people be afraid of him.”
In other words, according to Peters, Harley doesn’t merely sell motorcycles, it sells a lifestyle. Withings is selling a lifestyle, a healthy lifestyle that shows such as “The Biggest Loser” have shown are attainable for many a former couch potato.
The WS-30, unveiled not in a health IT setting but at the just-concluded IFA Berlin consumer electronics trade show, features weight and BMI calculation, both Bluetooth and Wi-Fi connectivity to Apple iOS and Android mobile apps and, if you’re bold enough to share your weight on Facebook and Twitter, automatic links to social media. Those are the kinds of options that appeal to tech-savvy people of all ages and conditions. Keep reading>>