Voxiva, creator of Text4Baby and Text2Quit, announced this week an agreement with Alere Wellbeing’s smoking cessation program Quit For Life to exclusively merge their services into one offering.
Voxiva’s Text2Quit launched in June. The service makes use of text messages, emails and the web along with evidence-based best practices from the Surgeon General and peer-reviewed studies. The service is personalized around the end user’s planned quit date and supports multiple quit attempts based on the users own feedback. Text2Quit has a number of features that set it apart from the straightforward Text4Baby SMS service — Text2Quit even offers games to help users fight off cravings.
Alere’s Quit For Life Program, according to the company, “offers phone-based cognitive-behavioral coaching, web-based learning and social support, medication decision support, medication fulfillment, email coaching, and live chat.”
The deal with Alere shows that Voxiva is taking a markedly different approach to market its newest text-based offering. Text4Baby relies on a network of hundreds of public and private partners to drive adoption.
“Text-based programs have been shown to be highly effective drivers of intervention for tobacco cessation. A study recently published in The Lancet showed that text-based programs doubled quit rates when compared to control groups,” stated Voxiva CEO Justin Sims in a press release. “We are thrilled to be partnering with Alere Wellbeing, the national leader in tobacco cessation, to deliver our Text2Quit program to as many smokers as possible.”
Read the full press release below.