Boston-based Healthrageous has inked a co-marketing deal with Telcare, developer of the FDA-cleared cellular-enabled Telcare Blood Glucose Meter (BGM), to integrate blood glucose readings collected from the device into Healthrageous’ “personal health improvement” platform. The companies plan to market the combined offering to health plans and self-insured employers.
Here’s how the company describes the platform: “The Healthrageous Personal Health Improvement Platform helps individuals modify their health habits and behaviors utilizing an evidence-based protocol (or ‘journey map’) for diabetes management. Individuals create an online assessment of health habits associated with managing diabetes and a personalized action plan to control their blood glucose. When an individual uses the Telcare BGM to take a blood glucose reading, that data will be seamlessly integrated into the Healthrageous ‘biometric scorecard’ to validate that their health habits and behavior changes are having a positive impact on their condition.”
Healthrageous’ “digital coach” will then identify and push personalized messages, alerts and other relevant content to individual users. The platform offers incentive tracking, team and individual competitions, informational videos, medication reminders, and an online HIPAA-compliant community.
Last November Philadelphia-based health insurer Independence Blue Cross let it slip that it was testing out Healthrageous’ wellness platform in-house among its own employee population. It planned to use the pilot to determine whether it would offer it to its 3.2 million health plan members. At CES last month Ford announced that it was working with Healthrageous to integrate the health platform with some of its cars. Last May some 1,000 people were using the Healthrageous platform, according to a report in the Boston Globe. Healthrageous signed up EMC for its original pilots.
Telcare secured FDA clearance of its BGM device last August. A few weeks ago Telcare announced its first deal: MagnaCare, health plan that services self-funded employers in New York and New Jersey, signed on to make the device and its companion apps available to its members.
More on the Healthrageous deal with Telcare in the press release below: Keep reading>>