What will the IBM-Apple partnership mean for healthcare?

By: Jonah Comstock | Jul 17, 2014        

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JONAH_COMSTOCK_HEADSHOTWhen it comes to tech partnerships, it’s hard to imagine one more hard-hitting than Apple and IBM, two companies who announced this week that they would be collaborating on enterprise software for iPhones and iPads. Apple is also rolling out a new customer service and support offering specifically for enterprise customers.

“The landmark partnership aims to redefine the way work will get done, address key industry mobility challenges and spark true mobile-led business change—grounded in four core capabilities,” the joint release says. “A new class of more than 100 industry-specific enterprise solutions including native apps, developed exclusively from the ground up, for iPhone and iPad; unique IBM cloud services optimized for iOS, including device management, security, analytics and mobile integration; new AppleCare service and support offering tailored to the needs of the enterprise; and new packaged offerings from IBM for device activation, supply and management.”

It’s no secret that doctors love the iPad, and that one fact is what has allowed an unabashed consumer device to gain such a strong foothold in an enterprise like healthcare. Hospital CIOs, though, are often concerned about security, battery life, software compatibility, and a service plan for when things go wrong. They would sometimes rather their doctors use devices designed for enterprise use, a refrain we hear again and again from competing tablet vendors like Dell and Microsoft.

Apple has made it very clear that they are not customizing their platform for business,” Dell’s Chief Medical Officer Dr. Andrew Litt told MobiHealthNews last year at HIMSS 2013. “If people want to use them in business environments that’s fine.”

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Blueprint’s 6th class is focused on patient-doctor communication

By: Jonah Comstock | Jul 17, 2014        

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healo

Healo’s app.

New York City-based digital health incubator Blueprint Health has announced its sixth class of startups, a lineup that includes seven groups developing mobile tools to help doctors, researchers, and startups. Blueprint is a member of TechStars’ Global Accelerator Network, and startups in the Blueprint Health accelerator receive $20,000, office space in SoHo, and $50,000 in perks including server space and legal counsel. Blueprint takes a 6 percent equity stake in exchange.

Some previous Blueprint companies have been making news lately; GeriJoy, AllazoHealth, and Healthify all received Pilot Health Tech NYC 2014 grants, Symbiosis Health announced an expansion from Chicago to the New York City market, AdhereTech raised its first round of funding, and Touch Surgery ended up in the Daily Mail when patients started using the app — designed to be used by surgeons-in-training — to learn more about their own procedures.

Here’s the seven new startups that joined the program today, bringing the total size of Blueprint’s portfolio up to 53 companies:

Healo

Healo (not to be confused with eClinicalWork’s patient engagement app Healow) wants to use the mobile phone to improve wound care and eliminate unnecessary doctor visits. Through the app, created by cofounders Nathan Le and Peter Jackson, patients with wounds can simply photograph the wound at regular intervals (determined by their physician) and answer questions about the wound when necessary. The company says the app could eliminate 90 percent of visits for most wounds, saving the patient money and freeing the doctor up to see more patients.  Keep reading>>

Sponsored Post: 3 Tips for Building Great Hospital Apps for Senior Patients

    

By MobileSmith

Hospital Apps for Senior PatientsOld folks have lived for decades without mobile apps, and they sure don’t want them now. That is the perceived stereotype anyway. Yet, as the fastest growing and costliest patient demographic, seniors represent a huge market for hospital apps. Below are 3 tips to effectively engage seniors via mobile apps:

1. Design Branded Apps to Target your Senior Patients’ Needs
According to a study by the University of Waterloo, senior patients are ready to embrace health apps – they just have to see the need. At the same time, many recent studies prove that patients view their healthcare provider as the most trusted source of mobile health advice.

Branded, condition-specific apps, e.g. for diabetes, heart care, cancer care etc., can become great patient engagement and educational tools. Medication management, with daily reminders, is another area where the need for apps can be apparent to seniors.

2. Create Hospital Apps for the iPad
The iPad tablet is quickly becoming the most popular mobile device among seniors. With a bigger screen and easier operation than the smaller smartphones, iPads represent a great way to get seniors engaged in mHealth. Using the iPad canvas in the MobileSmith app development platform, you can create great-looking iPad apps for seniors. Toggle between the iPad and smartphone canvases to streamline design and user experience across platforms!

3. Incorporate Video and Social Media
59% of seniors already use social media daily; they also watch a lot of online video. With MobileSmith, plugging your app into social networks and adding streaming video playback is super easy – your senior app users will appreciate it!

Download free eBook: Patient Engagement with Mobile Apps: a DIY Guide for Healthcare Marketers

Learn to build amazing, branded senior health apps for your organization!

Fertility app maker Glow launches app for pregnant women

By: Aditi Pai | Jul 17, 2014        

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Glow Nurture

Fertility tracking app maker Glow announced a new app today for pregnant women, called Glow Nurture. The app is only available on iOS, but CEO Mike Huang told MobiHealthNews an Android launch will soon follow.

“Just as people lack info or data about their own fertile health, we very much see this similar trend in pregnancy,” Huang said. “The goal for Glow Nurture is: How do we equip the pregnant mother, the mother to be, with adequate info to get through three trimesters effectively?”

The new app offers users a very similar experience to Glow. The main screen shows women a picture of a baby and the picture changes as weeks and month pass to represent the baby’s growth. Women can also run through a list of questions about how they feel physically and emotionally, if they’ve exercised, how much weight they’ve gained, how much water they’ve had, and if they’ve done their kegel exercises. Glow Nurture will leverage all the information that women track to provide them with helpful insights about their pregnancy in a section called Glow Genius.

“We know that Glow users and Glow Nurture users going forward will be interacting with the app on a daily basis, multiple times a day,” Glow Head of Marketing and Partnerships Jennifer Tye told MobiHealthNews. “When you’re pregnant, you’re seeing the doctor more often. I was expecting to be talking to the doctor all the time, but your appointments are once a month. And so as a pregnant woman, at least I know when I went through the experience, during the course of that month and in between monthly visits, questions come up every day.”

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Report: Samsung to partner with Under Armour to market fitness devices

By: Aditi Pai | Jul 16, 2014        

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Samsung Gear FitSamsung might partner with Under Armour to market Samsung’s wearable health devices, according to a report from Yonhap News. The report also suggests Samsung and Under Armour are pursuing this partnership to counter Apple’s relationship with Nike, which has been going strong for a few years now.

Nike and Apple’s relationship was highlighted recently when the smartphone maker announced that Nike+ would be one of the first third party apps to integrate with HealthKit, Apple’s new native health platform. Until last month, Nike had also shown little interest in launching an Android version of its Nike+ FuelBand companion app.  Keep reading>>

Survey: Healthcare industry has the most trouble with mobile device security

By: Jonah Comstock | Jul 16, 2014        

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chartHealthcare is falling behind other industries in prioritizing and attending to security concerns, according to a new report from security company ForeScout based on a survey conducted by IDG Connect. It’s particularly true in the area of mobile device security, the report found.

IDG surveyed 1,596 IT decision makers across the healthcare, education, financial, retail, and manufacturing markets. Twenty-two percent of those surveyed, or about 350 individuals, came from the healthcare sector. Those surveyed came from the UK, the US, and the DACH region of Europe which includes Germany, Austria, and Switzerland.

The biggest problem in healthcare relative to other industries seems to be with mobile device security. Overall, mobile device usage was given low security ratings for poor policy definitions, poor technical controls and poor mitigation capabilities by 60 percent of respondents. In healthcare, however, 65 percent gave mobile device security a low rating in those categories. In the category of discovery and remediation of noncompliant devices, 57 percent of those in all industries gave their vertical a poor security rating compared to 62 percent in healthcare.

Other parts of the report indicated that the healthcare industry was safer than other industries from phishing and targeted attacks, but more at risk than others for unsanctioned device use and data leakage. In fact, 60 percent of healthcare respondents said data leakage had been a major problem for them in the past 12 months, compared to less than 55 percent generally. The data leak problem was exceptionally widespread among healthcare respondents from the European countries represented.  Keep reading>>