When it comes to tech partnerships, it’s hard to imagine one more hard-hitting than Apple and IBM, two companies who announced this week that they would be collaborating on enterprise software for iPhones and iPads. Apple is also rolling out a new customer service and support offering specifically for enterprise customers.
“The landmark partnership aims to redefine the way work will get done, address key industry mobility challenges and spark true mobile-led business change—grounded in four core capabilities,” the joint release says. “A new class of more than 100 industry-specific enterprise solutions including native apps, developed exclusively from the ground up, for iPhone and iPad; unique IBM cloud services optimized for iOS, including device management, security, analytics and mobile integration; new AppleCare service and support offering tailored to the needs of the enterprise; and new packaged offerings from IBM for device activation, supply and management.”
It’s no secret that doctors love the iPad, and that one fact is what has allowed an unabashed consumer device to gain such a strong foothold in an enterprise like healthcare. Hospital CIOs, though, are often concerned about security, battery life, software compatibility, and a service plan for when things go wrong. They would sometimes rather their doctors use devices designed for enterprise use, a refrain we hear again and again from competing tablet vendors like Dell and Microsoft.
“Apple has made it very clear that they are not customizing their platform for business,” Dell’s Chief Medical Officer Dr. Andrew Litt told MobiHealthNews last year at HIMSS 2013. “If people want to use them in business environments that’s fine.”