When Virgin Pulse (then Virgin HealthMiles) opened its services to (up to three) family members for free last fall, execs from the company told MobiHealthNews they predicted other employee wellness companies would follow suit. But hubbub health, a spin-off of Portland, Oregon-based Cambia Health Solutions, is doing one better, offering its gamified employee wellness offering to any number of friends and family members of employees.
“It’s all predicated on finding ways to make it fun, make it flexible, making it relevant …, and allowing friends and families to actually participate in our corporate wellness program,” Brian Berchtold, vice president of sales and marketing, told MobiHealthNews. “And that comes from our belief that corporate wellness doesn’t end at [5 PM]. And it certainly doesn’t end Friday night. After work and on the weekends are when we digress into bad habits, and if we can involve friends that we spend time with after work and on the weekends, we’re going to be able to influence behavior.”
Hubbub health was founded in 2010 and spent about a year in development and another year in beta. It launched to the public last year. All the funding the company has received so far has been from Cambia Health, which also owns Healthsparq. Hubbub focuses its web and mobile-based online employee wellness-focused program on small and medium sized businesses, although the platform will also work for large companies.
“In the markets we serve, there’s not one vendor that really targets that group,” Berchtold said. “The reason that it’s important is that [size] employer doesn’t have a dedicated wellness team. So we created this turnkey solution.” Keep reading>>