Adidas

By Aditi Pai May 13, 2016
Adidas has reached a confidential settlement with Baltimore, Maryland-based Under Armour and one of its fitness apps, MapMyFitness, in a patent infringement lawsuit, according to Forbes. The claims against Under Armor have been dismissed and Adidas agreed to grant Under Armour as well as MapMyFitness a license to use its patents for an undisclosed price. Adidas sued Under Armour, in February 2014...
By Aditi Pai April 5, 2016
Adidas has partnered with Interactive Health Technologies (IHT), which offers a health tracking system designed specifically for grade school physical education (PE) courses, to launch Zone, a wristworn activity and heart rate tracking device. Zone is a durable activity tracking device that monitors a student’s heart rate throughout the day.  A display on the device’s screen allows users to see...
By Aditi Pai February 12, 2016
Beginning in 2013 with Under Armour’s MapMyFitness acquisition, a number of retailers have acquired health or fitness app companies. Under Armour itself bought two other health apps. And in the past couple years, there have been at least three other retailers that made health app acquisitions, including The Honest Company, Adidas, and Asics. The Honest Company is an online retailer, Adidas, Asics...
By Jonah Comstock February 12, 2016
Boston-based FitnessKeeper, maker of the Runkeeper app, has announced an agreement to be acquired by Japanese apparel company ASICS for $85 million, MobiHealthNews has learned.  "Partnering with ASICS to fulfill [our] vision together makes a ton of sense," Runkeeper founder and CEO Jason Jacobs wrote in a Medium post announcing the deal. "We both have deep roots in and focus on running as a core...
By Jonah Comstock October 19, 2015
The Nike Training Club app Since Under Armour created its Connected Fitness platform with three major fitness app acquisitions, it has thrown down the gauntlet when it comes to owning online engagement and sales. Adidas made it clear in the summer, with its $240 million acquisition of Runtastic, that it was willing to play Under Armour's game. But what about Nike, the company that was the...
By Jonah Comstock September 4, 2015
Runtastic, the Austrian fitness app company that was recently acquired by Adidas, announced its second wearable fitness tracker, the Runtastic Moment. The Moment, which has both a watch and fitness tracking capabilities, is a follow-up to the Runtastic Orbit wearable launched last summer. “Over the past few years, we have seen the majority of players in the health and fitness space – Runtastic...
By Brian Dolan August 20, 2015
Next week Ralph Lauren will start selling a line of shirts, called PoloTech, which have embedded fitness tracking sensors, thanks to a partnership with OMsignal announced last year. The shirts will be available August 27 on Ralph Lauren's website as well as its flagship NYC store and its US Open store in Flushing, New York. The PoloTech shirt has silver fibers woven into its fabric to help it...
By Jonah Comstock August 5, 2015
Apparently Under Armour isn't the only apparel company that can play the fitness app game. German athletic company Adidas has acquired Austrian fitness app and device company Runtastic for $240 million (220 million euros), according to a post on the Runtastic blog. "With our new partner, we’ve found the perfect match when it comes to taking our business to the next level and ultimately serving...
By Jonah Comstock August 20, 2014
According to a report from Engadget (and some new pages on Adidas' website), Adidas is gearing up to open its miCoach platform to developers. Though few details are available right now (the API has not been officially announced), it appears likely the developer tools will allow other apps to integrate movement, tracking, and even coaching data from Adidas miCoach products, which include the...
By Aditi Pai July 2, 2014
Microsoft's rumored smartwatch is said to look like a thinner Nike+ FuelBand Microsoft plans to release its own smartwatch with 11 sensors as soon as October, according to tech news site Tom's Hardware. Tom's Hardware received its information from an unidentified source. The report from Tom's Hardware explains that the Microsoft smartwatch is using chips from Texas Instruments and Atmel. The...

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