Adidas

By Jonah Comstock October 19, 2015
The Nike Training Club app Since Under Armour created its Connected Fitness platform with three major fitness app acquisitions, it has thrown down the gauntlet when it comes to owning online engagement and sales. Adidas made it clear in the summer, with its $240 million acquisition of Runtastic, that it was willing to play Under Armour's game. But what about Nike, the company that was the...
By Jonah Comstock September 4, 2015
Runtastic, the Austrian fitness app company that was recently acquired by Adidas, announced its second wearable fitness tracker, the Runtastic Moment. The Moment, which has both a watch and fitness tracking capabilities, is a follow-up to the Runtastic Orbit wearable launched last summer. “Over the past few years, we have seen the majority of players in the health and fitness space – Runtastic...
By Brian Dolan August 20, 2015
Next week Ralph Lauren will start selling a line of shirts, called PoloTech, which have embedded fitness tracking sensors, thanks to a partnership with OMsignal announced last year. The shirts will be available August 27 on Ralph Lauren's website as well as its flagship NYC store and its US Open store in Flushing, New York. The PoloTech shirt has silver fibers woven into its fabric to help it...
By Jonah Comstock August 5, 2015
Apparently Under Armour isn't the only apparel company that can play the fitness app game. German athletic company Adidas has acquired Austrian fitness app and device company Runtastic for $240 million (220 million euros), according to a post on the Runtastic blog. "With our new partner, we’ve found the perfect match when it comes to taking our business to the next level and ultimately serving...
By Jonah Comstock August 20, 2014
According to a report from Engadget (and some new pages on Adidas' website), Adidas is gearing up to open its miCoach platform to developers. Though few details are available right now (the API has not been officially announced), it appears likely the developer tools will allow other apps to integrate movement, tracking, and even coaching data from Adidas miCoach products, which include the...
By Aditi Pai July 2, 2014
Microsoft's rumored smartwatch is said to look like a thinner Nike+ FuelBand Microsoft plans to release its own smartwatch with 11 sensors as soon as October, according to tech news site Tom's Hardware. Tom's Hardware received its information from an unidentified source. The report from Tom's Hardware explains that the Microsoft smartwatch is using chips from Texas Instruments and Atmel. The...
By Aditi Pai June 26, 2014
Image Source: Keller Sports' online store, which is showing the device as currently not for sale. Adidas could soon add a new activity tracker to its product line, a wristworn wearable called the miCoach Fit Smart, according to a report from Engadget. A letter Adidas wrote about the miCoach Fit Smart to the FCC in May 2014 explains that Adidas wants the device's external photographs, internal...
By Aditi Pai June 25, 2014
During the keynote of the Google I/O developer conference today, Google Play Product Manager Ellie Powers announced a new fitness platform for digital health app and device developers, called Google Fit, that aims to help people better track their fitness goals. Specific rumors about this platform first surfaced last week. Google announced Google Fit just a few weeks after Apple announced its...
By Jonah Comstock May 19, 2014
We've written about professional sports teams deploying mobile health tracking devices in basketball and cycling. Two years ago, Adidas added professional soccer to their list, and they've now equipped 19 teams in the United States and Europe with its miCoach Elite system. Several teams that have been training with the system are headed to Brazil next month for the World Cup. And in the future,...
By Aditi Pai February 7, 2014
Athletic apparel maker Adidas sued Under Armour in the US District Court in Delaware over the alleged infringement of 10 digital health-related patents. Adidas' lawsuit also included fitness tracking app maker MapMyFitness, which was acquired by Under Armour in November 2013 for $150 million. Adidas patents cited in the lawsuit include ones for: a location-aware fitness training device that...

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