Feel Rich

By Jonah Comstock November 14, 2012
Since it's 2010 launch, Text4baby, the government-supported public health initiative that sends free tips to expectant mothers, has always had the low-income women as their target demographic. Low income and minority populations still have a disproportionately high infant mortality rate, and texting was chosen as a vector because it's adoption numbers are high in that group. Now a new partnership...