gamification

By Brian Dolan June 20, 2014
The current state of health gaming By Jonah Comstock As Games for Health organizer and DigitalMill cofounder Ben Sawyer pointed out at the 2014 Games for Health conference, health gaming had some big milestones in the past year -- events that may not represent a breakthrough for the category but show it steadily building in importance. Health games made the cover of Nature when a study showed...
By Jonah Comstock April 15, 2014
hubbub health's mobile app When Virgin Pulse (then Virgin HealthMiles) opened its services to (up to three) family members for free last fall, execs from the company told MobiHealthNews they predicted other employee wellness companies would follow suit. But hubbub health, a spin-off of Portland, Oregon-based Cambia Health Solutions, is doing one better, offering its gamified employee wellness...
By Aditi Pai March 19, 2014
After just 25 minutes of playing a game, which is based on a cognitive treatment for anxiety called attention-bias modification training (ABMT), researchers found a reduction of anxiety levels in stressed people, according to a study of 75 adults published in Clinical Psychological Science. In the game, which researchers have not given a name to, users try to avoid "threatening stimulus" such as...
By Brian Dolan January 23, 2014
Earlier this month the Federal Trade Commission published a notice that granted UnitedHealth Group a preliminary green light to acquire Audax Health Solutions. These notices are granted both for outright acquisitions and for larger investments that include a large stake in the company. Since neither UnitedHealth Group nor Audax Health has commented yet, it's unclear which is in the works, but the...
By Jonah Comstock November 12, 2013
SuperBetter, a popular health and wellness game. Three trends are driving players in the healthcare space -- especially insurers -- toward gamification, according to a recent report by consulting firm ICF International: the trend toward value-based care, the increasing role of the patient as consumer, and the millennial generation as desirable health insurance customers. A fourth trend, the...
By Jonah Comstock August 29, 2013
Audax Health Solutions has announced a $20 million funding raise led by Navigy Holdings, a wholly-owned subsidiary of Florida Blue Cross Blue Shield. Additional contributors to the round include former Aetna CEO and current Audax board member Jack Rowe and Dan Rose, VP of Partnerships at Facebook. This round is the company's first publicly-announced equity raise, although the company reports it...
By Jonah Comstock June 28, 2013
New surgeries, tools, and techniques are developed often, and medical device companies say it can be tricky to get surgeons to adopt them sometimes. After all, there are no unimportant patients, and no one wants to be their surgeon's first attempt at a new procedure. Part of Minneapolis-based Medtronic's sales team's job is to encourage surgeons who have tried and true procedures to get trained...
By Aditi Pai June 26, 2013
On the sidelines of the Games for Health event in Boston this week, Dr. Mark Sivak, assistant academic specialist at Northeastern University, explained to MobiHealthNews that the conversation around health games has evolved from one focused on novelty to one more concerned with outcomes. "What we're staring to get into now on the research level is that previously people would ask, 'Okay, prove to...
By Jonah Comstock April 3, 2013
OneHealth Solutions, a web and mobile platform geared at employee behavior change, announced a $9 million second round of funding from existing investor Lemhi Ventures. The money will go to expanding the service and supporting the added accounts of a number of recently added partners and customers. Since January, the company has inked deals with healthcare company Cenpatico, healthcare management...
By Jonah Comstock April 3, 2013
Mango Health, a Rock Health startup focused on using gamification principles to tackle medication adherence, launched its titular app after months of beta testing, a 16-week pilot, and not a small amount of hype. The company has raised $3 million so far. Medication adherence is considered to be a $290 billion dollar per year problem, and it's one that a number of mobile apps and connected devices...

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