Garmin

By Aditi Pai May 16, 2016
Wearable tracking device shipments reached 19.7 million units in the first quarter of 2016, up 67 percent year over year from 11.8 million units. Two areas where the market showed continued growth are smart watches and basic wearables, which are devices that don’t run third party applications. "The good news is that the wearables market continues to mature and expand," IDC Wearables Research...
By Jonah Comstock March 29, 2016
We tend to think of activity tracking devices and the companion apps that process their data as single product offerings. But a new report from Argus Insights suggests that perhaps the users of these devices don't see them that way. Argus, which looks at consumer reviews and social data to analyze "mindshare", reports that the baseline level of consumer enjoyment (what Argus calls "delight') of...
By Aditi Pai March 10, 2016
Nestle is conducting a two-year clinical study with data company Medidata in China to assess the impact of physical activity and nutrition on adults with joint discomfort. The study will use Garmin fitness trackers and a mobile app. “The research program, developed in collaboration with dedicated experts from Nestle research centers in Lausanne and Beijing, is extending Medidata and Nestle...
By Aditi Pai February 23, 2016
Wearable device vendors shipped 78.1 million units this year, more than double last year’s total, which was 28.8 units, according to IDC.  Fitbit’s shipments in 2015 reached 21 million units and accounted for 26.9 percent market share. Devices from two other wearable device vendors, Xiaomi and Apple, account for about 15 percent market share each. Xiaomi shipped 12 million units and Apple shipped...
By Aditi Pai February 22, 2016
Garmin has unveiled two new activity tracking devices, a smartwatch called vivoactive HR as well as a new version of its vivofit device, called vivofit 3. Vivoactive HR is a GPS smartwatch that allows consumers to track activity, steps, floors climbed, intensity minutes, heart rate, and sleep. The device offers built in apps to track specific sports including walking, running, biking, swimming,...
By Aditi Pai October 27, 2015
Fitness tracking device developer Garmin has unveiled its first smart scale, called Index Smart Scale, to help its users track weight and related metrics. Garmin is notably late to the smart scale market. Other consumer-focused companies, like Withings, have offered smartphone-connected weight scales since 2009. “The Index Smart Scale is an exciting addition to the Garmin lineup,” Garmin Vice...
By Aditi Pai August 31, 2015
In the second quarter of 2015, Apple shipped 3.6 million units of the Apple Watch globally, just under Fitbit's 4.4 million units, according to a report on wearable devices from the International Data Corporation (IDC). Fitbit still has the largest market share, 24.3 percent, though its share is 6 percent less than it was in the second quarter of 2014. Meanwhile, Apple, which only began shipping ...
By Jonah Comstock July 29, 2015
Garmin has been in the wearable business since at least 2003, but the company has only been in the highly competitive consumer fitness tracker market -- with its VivoSmart and VivoFit lines -- for a little under a year. And in that time, the company has only managed to capture between 10 and 15 percent of the market, according to their own estimates. Their fitness segment posted a sluggish 5...
By Aditi Pai June 13, 2015
Of wearable fitness device makers, Fitbit spent the most on advertising its devices last year, investing $21.6 million, according to a recent report from Kantar Media. Garmin and Samsung were both not far behind Fitbit in advertising spend. Garmin spent $18.7 million and Samsung spent $11.6 million. After the top three spenders there's a significant drop in amount spent: Nike spent $3.2 million,...
By Aditi Pai June 3, 2015
The wearable device market grew in Q1 for the eighth consecutive year, according to a report from research firm IDC. Approximately 11.4 million wearables were shipped in the first quarter this year, which is a 200 percent increase from the 3.8 million wearables shipped in the first quarter last year. "Bucking the post-holiday decline normally associated with the first quarter is a strong sign for...

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