LoseIT

By Brian Dolan March 16, 2015
Boston-based weight loss app company Lose It! says it plans to take its service international some time in 2015, according to a report in Boston Business Journal. The company's app currently counts 24 million users in the US and Canada, but new markets, including Europe, Asia, Australia and New Zealand are among those that could go live this year. Notably, earlier this year Under Armour acquired...
By Brian Dolan July 22, 2014
Fogg speaking at SXSW last year Retail pharmacy company Walgreens is bolstering its rewards program by training some of its pharmacists and online customer reps in Stanford psychologist and mobile health expert Dr. BJ Fogg's behavior change methodology, called Tiny Habits. Over the years Fogg has had considerable influence in mobile health through his advisory services to industry, published...
By Jonah Comstock April 22, 2014
Nike's FuelBand may be the first big failure of the wearable activity tracker market -- or the company may be pivoting into an emerging paradigm of software-based tracking, possibly related to the upcoming iWatch launch. Either way it seems a chapter is over in the life of a company that has been one of the longest running and most high profile companies in the mobile fitness and wellness space....
By Aditi Pai October 11, 2013
There are so many weight loss apps on the market that even Weight Watchers is feeling the pressure, and yet a recent study published in the American Journal of Preventive Medicine found these apps do not employ long-established strategies to bring about behavior change. Only two apps had 13 out of 20 of the behavioral strategies commonly included in evidence-based behavioral weight-loss...
By Jonah Comstock June 18, 2013
Aetna's CarePass platform, which has been open to developers since early 2012 and to consumers in a limited beta, officially launched for consumers -- not just Aetna members -- this morning. The free mobile and online platform integrates a number of different digital health devices and free apps. Newly announced partners Bodymedia, Jawbone, LoseIt, Withings and Fitbug will join the list of...
By Jonah Comstock December 13, 2012
The smartphone is often seen as a big driver of the trend toward self-tracking and self-monitoring. But not everyone has a smartphone. While some people who track without smartphones do so in their heads -- what Pew's Susannah Fox described as "skinny jeans trackers" -- others could benefit from lower-tech monitoring solutions. And some of the people who most need to monitor health data like...
By Brian Dolan June 24, 2011
Kleiner Perkins Caufield & Byers made an undisclosed seed investment in mobile fitness app developer WorkSmart Labs, according to a report over at AllThingsD. The investment was made through the firm's iFund, which was established in 2008 with $100 million to make investments in iPhone app developers. In 2010 the fund doubled in size to prep for the then-imminent launch of the iPad....

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