MapMyFitness

By Jonah Comstock February 22, 2016
For the first time since acquiring MapMyFitness, Endomondo, and MyFitnessPal, Under Armour has updated the privacy policies and terms and conditions of all three apps, to create a single unified document, which covers MapMyFitness, MyFitnessPal, Endomondo, and Under Armour's own UA Record app. These will apply to the company's nearly 160 million unique app users. The new terms of use take effect...
By Aditi Pai February 12, 2016
Beginning in 2013 with Under Armour’s MapMyFitness acquisition, a number of retailers have acquired health or fitness app companies. Under Armour itself bought two other health apps. And in the past couple years, there have been at least three other retailers that made health app acquisitions, including The Honest Company, Adidas, and Asics. The Honest Company is an online retailer, Adidas, Asics...
By Aditi Pai January 29, 2016
Health tracking apps and devices offer consumers the ability to track an increasing number of relevant metrics. Over the years a number of the companies behind them, especially the ones with larger user bases, have released their own insights based on interesting correlations in the data sets they've collected. For example, just last week, Runkeeper Director of Marketing tweeted a link to a post...
By Aditi Pai July 27, 2015
In the company’s second quarter earnings call, Under Armour CEO Kevin Plank told investors that Under Armour is the ideal company to create a connected health dashboard for consumers. “The fact that consumers have no barometer for their health today is a mistake and frankly that’s where we see this massive opportunity and we feel we’re the best ones to take advantage of it,” Plank said. “Really...
By Jonah Comstock July 1, 2015
Austin, Texas-based Gritness, a recent member of the StartUp Health accelerator, has been quietly acquired, StartUp Health revealed in its mid-year report. MobiHealthNews has learned that Under Armour acquired Gritness, but the acquisition price has not been disclosed. While Under Armour acquired MapMyFitness, MyFitnessPal, and Endomondo for their large user base and well-known brands, Gritness...
By Jonah Comstock April 22, 2015
Under Armour continues to grow its membership base for what it's calling its Connected Fitness business -- the three apps the company acquired in the past two years as well as its existing UA Record app -- even as the company explores its new acquisitions and plots a course forward, according to the company's first quarter earnings call. Under Armour bought MapMyFitness for $150 million in...
By Aditi Pai February 24, 2015
Microsoft has updated its wristworn fitness tracker, called Microsoft Band with new functionality to track cycling and an SDK for Windows and Android phones. The company says iOS integration is coming soon. Microsoft also launched an online dashboard to track health that it first unveiled in October 2014 when the company launched the Microsoft Band. The wristworn wearable, a small, plastic, black...
By Brian Dolan February 17, 2015
Last week Under Armour held an analyst day focused on its digital fitness strategy that included appearances by Under Armour founder and CEO Kevin Plank, MapMyFitness CEO Robin Thurston, MyFitnessPal CEO Mike Lee, and Endomondo CEO Mette Lykke. Under Armour acquired MapMyFitness in 2013, and it acquired both MyFitnessPal and Endomondo earlier this year. Plank discussed the high level strategy...
By Aditi Pai February 5, 2015
At the end of 2014 NBCUniversal launched a new digital fitness offering, called Radius. The multi-platform service provides consumers with unlimited access to fitness videos for a weekly, semi-annual, or annual subscription. The media conglomerate's fitness app, available on iPads and iPhones, is part of a multi-platform fitness offering from the company. Subscribers can also access Radius via...
By Jonah Comstock January 8, 2015
It's looking increasingly like Baltimore, Maryland-based athletics apparel company Under Armour wants to give Apple HealthKit a run for its money. At CES, the company announced a partnership with Android device maker HTC as well as a new app for integrating other fitness apps and devices called UA Record. "Mobile innovation has completely changed people’s lives in recent years, making us more...

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