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	<title>mobihealthnews&#187; mHealth adoption</title>
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		<title>Putting the mobile health ad opportunity in context</title>
		<link>http://mobihealthnews.com/16815/putting-the-mobile-health-ad-opportunity-in-context/</link>
		<comments>http://mobihealthnews.com/16815/putting-the-mobile-health-ad-opportunity-in-context/#comments</comments>
		<pubDate>Mon, 02 Apr 2012 18:22:40 +0000</pubDate>
		<dc:creator>Brian Dolan</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[ComScore]]></category>
		<category><![CDATA[Digitas Health]]></category>
		<category><![CDATA[iPhone health apps]]></category>
		<category><![CDATA[iPhone medical apps]]></category>
		<category><![CDATA[Manhattan Research]]></category>
		<category><![CDATA[mHealth adoption]]></category>
		<category><![CDATA[mobile health market research]]></category>
		<category><![CDATA[mobile health research]]></category>
		<category><![CDATA[smartphone adoption]]></category>

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		<description><![CDATA[About 33 percent of people with smartphones in the US tracked their diet or their exercises with their mobile devices, a comScore representative told The New York Times this week. ComScore said that for tablet users the numbers climb a bit: 35 percent used the devices to track diet and 39 percent used tablets like [...]]]></description>
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		<title>Prediction: 14 percent to use mobile health apps</title>
		<link>http://mobihealthnews.com/9715/prediction-14-percent-to-use-mobile-health-apps/</link>
		<comments>http://mobihealthnews.com/9715/prediction-14-percent-to-use-mobile-health-apps/#comments</comments>
		<pubDate>Thu, 09 Dec 2010 00:59:31 +0000</pubDate>
		<dc:creator>Brian Dolan</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Chilmark Research]]></category>
		<category><![CDATA[HIMSS]]></category>
		<category><![CDATA[HIPAA mobile health]]></category>
		<category><![CDATA[Info-Tech Research]]></category>
		<category><![CDATA[mHealth adoption]]></category>
		<category><![CDATA[Pew Internet & American Life Project]]></category>

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		<description><![CDATA[
In 2011, some 14 percent of adult Americans will use a mobile health app to manage their health, wellness, and chronic conditions, according to IDC. Why? &#8220;Demographics are accelerating this trend. Health reform will make these approaches even more important as the industry shifts to new delivery and reimbursement models,&#8221; IDC writes in its 2011 [...]]]></description>
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		<title>Another bullish forecast for mobile health</title>
		<link>http://mobihealthnews.com/9538/another-bullish-forecast-for-mobile-health/</link>
		<comments>http://mobihealthnews.com/9538/another-bullish-forecast-for-mobile-health/#comments</comments>
		<pubDate>Wed, 17 Nov 2010 21:28:46 +0000</pubDate>
		<dc:creator>Brian Dolan</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Euro RSCG]]></category>
		<category><![CDATA[industry metrics]]></category>
		<category><![CDATA[mHealth adoption]]></category>
		<category><![CDATA[mobile health users]]></category>

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		<description><![CDATA[
By Jane Sarasohn-Kahn
In the wake of last week’s mHealth Summit in Washington, DC, there’s yet another bullish forecast on mobile health to consider. The Promise of Mobile Health asks the tagline question: “Bigger than DTC?” Euro RSCG’s Life 4D group, published the paper in November 2010. Survey data in the report followed up its October [...]]]></description>
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		<title>Does mHealth need a doctor&#8217;s prescription?</title>
		<link>http://mobihealthnews.com/6385/does-mhealth-need-a-doctors-prescription/</link>
		<comments>http://mobihealthnews.com/6385/does-mhealth-need-a-doctors-prescription/#comments</comments>
		<pubDate>Thu, 04 Feb 2010 11:54:32 +0000</pubDate>
		<dc:creator>Brian Dolan</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Center for Connected Health]]></category>
		<category><![CDATA[Google Health]]></category>
		<category><![CDATA[HealthVault]]></category>
		<category><![CDATA[mHealth adoption]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[physicians]]></category>
		<category><![CDATA[wireless health adoption]]></category>

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		<description><![CDATA[It&#8217;s a simple question: Do mobile health tools require a doctor&#8217;s prescription? Or will the main driver for mHealth services bubble up from consumers and patients largely without care providers weighing in?
Throughout the keynote sessions at the mHealth Initiative&#8217;s event in Washington D.C. this week, the focus was squarely on care providers&#8217; adoption of mobile [...]]]></description>
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