National Basketball Association

By Jonah Comstock August 11, 2015
As part of a new partnership with the National Basketball Association, Under Armour will help the sporting organization develop a new consumer app, called NBA Fit. The deal is mostly an expanded sponsorship for Under Armour, which has worked with the NBA as a league partner since 2011. Under Armour will be the title partner of the NBA Draft Combine, an invite-only showcase game series for leading...
By Jonah Comstock November 20, 2012
The National Football League has signed a deal with EHR maker eClinicalWorks to transition the league from paper records to an all electronic system. The Boston Globe reported that the NFL will pay between $7 million and $10 million for the 10-year contract. Records will be instantly viewable on a smartphone or tablet by medical staff on the sidelines of the games. As players often move and...

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