Reebok

By Brian Dolan September 16, 2014
Cambridge, Massachusetts-based MC10 announced former Broadcom executive, Scott Pomerantz has joined it as its new CEO and president, replacing David Icke, who is leaving the company. At semiconductor company, Broadcom, Pomerantz most recently served as the SVP and GM of wireless connectivity, Broadcom's biggest business. He joined Broadcom in 2007 after it acquired his GPS company, Global Locate...
By Jonah Comstock July 28, 2014
Cambridge, Massachusetts-based flexible electronics company MC10 has embarked on its first public partnership with a pharmaceutical company, Belgium-based UCB. Although many of the details remain undisclosed, the companies have announced that UCB will use MC10's BioStamp technology to pursue new therapies for neurological disorders. "They’re going to combine our devices with their work to...
By Jonah Comstock January 2, 2014
MC10 raised $20 million from undisclosed investors, according to an SEC filing. The company has previously raised $40 million in first, second, and third round funding, bringing its total funding to $60 million. This latest round is the company's largest single round to date. Previous MC10 investors include Medtronic, Aberdare Ventures, Northbridge Venture partners, Breamar Energy Ventures,...
By Neil Versel October 10, 2013
I've long been skeptical about the direct-to-consumer approach in digital health and of those who push slick apps and gadgets to a market that wants simple rather than flashy. "The vast majority of healthcare spending comes not from workout freaks and the worried well, but from chronic diseases and acute care," I wrote in a particularly inflammatory column in February. Now I'm starting to believe...
By Jonah Comstock August 5, 2013
Google Glass may or may not be on its way to catching on with the consumer crowd, but, if nothing else, it shows that Google doesn't think consumers will have a problem wearing a computer on their head. As wearable health real estate goes, the head is a contentious spot for a sensor, but a number of companies are making a go for it. Brainwave sensors, like Emotiv, which has already raised $400,...
By Aditi Pai August 5, 2013
Adidas' is poised to launch a new activity tracker, the miCoach X_Cell. The recently cleared FCC filing was first spotted by Engadget. Users can wear the X_Cell with a textile strap across the chest or with miCoach compatible apparel, such as a Techfit shirt. The device measures acceleration, change in direction, jump force, heart rate and workout time. Information from the activity tracker can...
By Neil Versel June 18, 2013
A story in Sunday's New York Times about wireless devices that can help detect blows to the head in athletes is bringing fresh attention to the issue of sports-related concussions and how digital health technology can help better monitor and treat head injuries. It also is reaffirming the fact that body-worn sensors are not meant to be substitutes for expert medical care. As Cambridge, Mass.-...
By Jonah Comstock April 22, 2013
Cambridge, MA-based health sensor developers MC10 announced an additional $8 million in its third-round funding, led by two new undisclosed strategic investors. The new investment brings the round total to $18 million and the company's total funding to $40.7 million, including investors like Aberdare Ventures, North Bridge Venture Partners, and Windham Venture Partners. When the company raised...
By Neil Versel February 21, 2013
I've got concussions on the brain this week (fortunately, no concussions on my own brain), and, so it seems, do a lot of digital health technology developers. While taking in a heated rivalry game between the Chicago Blackhawks and Vancouver Canucks on Tuesday night, I had the misfortune of witnessing Chicago star Marian Hossa lying motionless on the ice for several seconds after taking an elbow...
By Jonah Comstock February 20, 2013
With its topselling fitness tracker the Nike+ Fuelband, Nike is clearly invested in the mobile health -- or at least mobile fitness -- space. But Nike competitor Reebok (a subsidiary of Germany-based Adidas) has also dipped its corporate toe into the mobile health lake in recent years. Now the company is announcing that a mobile fitness app will be a major component of their 2013 "Live with Fire...

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