Wellvoultion

By Aditi Pai July 29, 2013
Premera Blue Cross Director of Member Engagement Neal Sofian and Blue Shield of California Senior Wellness Program Manager Ritu Riyat introduced ways in which their respective health plans are incentivizing patients and providing meaningful data to improve their everyday life at a mobile health conference last week in Boston. Sofian takes issue with the one size fits all approach to a lot of...