Source: Qualcomm

Telecom giant Qualcomm has been one of the drivers of the wireless health trend these past few years, but this month the company has demonstrated its commitment by organizing a fitness challenge for a couple dozen Qualcomm employees.

The Qualcomm Wireless Fitness Challenge (QWFC), which started earlier this month, features 32 Qualcomm employees divided into four teams. Interestingly, the teams are spread out over four countries and three continents. The groups will compete over eight weeks to increase activity and weight loss.

Each participant will use a Withings weight scale and/or a BodyMedia FIT armband to track their weight loss, calories burned, sleep and activity levels. The aggregated data will be sent to an online information platform that Qualcomm has built specifically for the challenge.

"First the wireless health team, then all 16,000 Qualcomm employees and then we'll broaden it to corporations in several geographical regions and industry sectors. We're on a mission to show how feedback loops and incentives can foster adoption of wireless health and fitness solutions," wrote Rick Valencia, VP Wireless Health, Global Business Lead, Qualcomm, on LinkedIn.

Considering the many, many wellness platforms already available on the market, it is surprising that Qualcomm felt the need to build their own. Based on Valencia's remark, however, it could be that Qualcomm plans to add yet another wellness platform to this crowded market -- if the program at Qualcomm goes well, that is.

Check out this company blog post penned by Qualcomm VP of Business Development in Health & Life Sciences Don Jones.